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american marketing association logo Aug 26

What’s New with National?

AMA National provides tons of valuable content for its members. Here are some blog posts, upcoming events and webinars that you should know about: Recent Blog Posts Be Willing to Gamble…

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lead nurturing Aug 13

Lead Nurturing Strategies Everyone Should Know

Did you know that a whopping 79 percent of marketing leads never convert to sales? The most common reason cited by Marketing Sherpa is a lack of lead nurturing. Don’t…

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Aug 6

13 Costly Website Redesign Mistakes Your Company Should Avoid

A well-executed website redesign can have an amazing impact on a company’s online brand and bottom line. But redesigning a website takes a lot more time and energy than many…

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volunteer of the year Jun 11

2014-2015 AMA-Richmond Volunteer of the Year: Barbara Slatcher

Barbara has been on the AMA Richmond board heading up Sponsorship for more than 5 years. Her efforts have been recognized by AMA national for the program she’s built and…

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Jun 4

7 Social Media Marketing Pitfalls Your Business Should Avoid

Social media marketing has become a necessary and valuable marketing tool for businesses today. It’s one of the best ways to increase awareness and connect with an audience, but it…

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Jun 3

Why You Need a Marketing Plan: 3 Reasons

Benjamin Franklin warned: “By failing to prepare, you are preparing to fail.” Without a marketing plan, you and your organization are adrift on an ocean of opportunities – opportunities to…

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