AMA Richmond – Robert R. Barber Endowment Fund for Scholarship & Training

AMA Richmond will award three scholarships in 2021: a first place award of $3,500, along with a free AMA Richmond annual membership, a second place award of $2,000, and a third place award of $1,000 on behalf of the Robert R. Barber Endowment Fund for Scholarship and Training. Future scholarship amounts will be determined annually.

Eligibility Requirements and Scholarship Guidelines

  • Applicant must be a full-time, undergraduate student attending an accredited college or university in the Greater Richmond region.
  • Applicant must be pursuing a Bachelor’s degree in Marketing or a related course of study (i.e. general business, communications, advertising, public relations, market research, etc.).
  • Applicant must be scheduled to graduate no sooner than May 2022.
  • Applicant must be available to interview with the Scholarship Selection Committee in April 2021.
  • No applicant shall receive the First Place Scholarship Award more than once.
    The scholarship application deadline must be postmarked or submitted online, no later than March 31, 2021, 11:59P.M.
  • Proceeds of scholarship will be paid directly to the students’ college or university towards payment of tuition, books or other school supplies.

The scholarships were awarded in May 2021.

AMA Richmond is proud to support the next generation of marketers with an annual scholarship program, the Robert R. Barber Endowment Fund for Scholarship and Training.

Have questions?
Contact Shelley Burns, Director of Collegiate Relations, at 804-837-4180 or e-mail sburns@richmond.edu.

Our 2021 scholarship winners will be announced May 2021!:


First Place Winner

Stay tuned!

Second Place Winner

Stay tuned!

Third Place Winner

Stay tuned!

About the AMA Scholarship


In 2001, the Robert R. Barber Endowment Fund for Scholarship and Training was established and named for Bob Barber, CEO and co-owner of Barber Martin Advertising, who was the AMA-Richmond President for 1998-99. The goal of the fund was to reach $100,000 by 2008. Its mission was created to:

  • Ensure the bridge between the AMA-Richmond professional chapter and the area collegiate chapters remains strong.
  • Support area collegiate chapters, in an effort to help them grow their membership and continue to benefit from involvement in the AMA.
  • Make meaningful scholarships to annual competition winners.
  • Create a lasting endowment to assure future funding for these programs.

Since 2001, the fund has grown from $17,000 at its creation to just over $100,000 today, thanks to both corporate and individual contributions, as well as contributions of AMA-Richmond chapter funds raised through events.

The scholarship program fulfills Bob Barber’s original vision for AMA Richmond to help the next generation of marketers grow to be successful contributors to our marketing community and the marketing profession as a whole. It is one of the many ways the chapter supports marketing students today.