AMA Richmond is proud to support the next generation of marketers with an annual scholarship program, the Robert R. Barber Endowment Fund for Scholarship and Training. Have questions? Contact Samantha Platania, Director of Collegiate Relations, at 804.249-5786 or e-mail splatania@muacllp.com.

Meet our 2019 Scholarship Winners!


First Place Winner

youn hee oh - ama scholarship winner 2019Youn Hee Oh

Youn Hee Oh is a sophomore at the University of Richmond double majoring in Business Administration with a concentration in Marketing and Visual Media Arts Practices. Currently, she is the marketing director for Better World for Women, a social justice organization advocating better opportunities for women all across the world. This upcoming summer, Youn Hee plans to work at The Broad in Richmond, Virginia, as a brand strategy intern. Her aspirations for the future are to make a worldwide impact on fashion and society as a marketing or creative director for a leading fashion brand.

Second Place Winner

keely wood - ama scholarship winner 2019Keely Wood

Keely Wood is a sophomore at the University of Richmond majoring in Business Administration with a concentration in marketing and a double major in Leadership Studies. Within the marketing field, she is interested in brand management, advertising, and research. On campus, Keely is a marketing associate for The Collegian, gives campus tours as a student ambassador, serves as Treasurer for Spoon Richmond, and plays club tennis. Keely is looking forward to finishing the spring semester strong, and will soon go to Sydney, Australia for study abroad in the fall.

About the AMA Scholarship


In 2001, AMA Richmond established the Robert R. Barber Endowment Fund for Scholarship and Training. The fund was conceptualized by and named for a highly respected marketing professional, Bob Barber, longtime CEO and co-owner of Barber Martin Advertising, and a former AMA Richmond President. Since 2001, the fund has grown from $17,000 at its creation to just over $100,000 today, thanks to both corporate and individual contributions, as well as funds dedicated to the endowment from AMA-Richmond chapter events and initiatives.

Each year since 2011, the chapter has awarded competitive annual merit-based scholarships to regional students in the field of marketing. The scholarship program fulfills Bob Barber’s original vision for AMA Richmond to help the next generation of marketers grow to be successful contributors to our marketing community and the marketing profession as a whole. It is one of the many ways the chapter supports marketing students today.