Annual Scholarship

  • AMA Richmond will award two scholarships in 2023
    • A first-place award of $3,500 + a free AMA Richmond annual membership
    • A second-place award of $1,500
  • The scholarship application deadline must be postmarked or submitted online, no later than April 17, 2023, at 11:59PM
  • The scholarships will be awarded in May 2023
  • The application can be completed online: Apply now!


The application materials can be downloaded and mailed to:
Coleen Moore
Senior Marketing Communications Specialist
4401 Dominion Blvd
Glen Allen, VA 23060


Eligibility Requirements and Scholarship Guidelines

  • Applicant must be a full-time, undergraduate student attending a Virginia Community College located in the Greater Richmond region or attending an accredited college/university located in the Greater Richmond region.
  • Applicant must be pursuing a Bachelor’s degree in Marketing or a related course of study (i.e. general Business, Communications, Advertising, Public Relations, Market Research, etc.).
  • Applicant must be scheduled to graduate no sooner than May 2023.
  • Applicant must be available to interview with the Scholarship Selection Committee in April 2023.
  • Proceeds of scholarship will be paid directly to the students’ college or university towards payment of tuition, books, or other school supplies.
  • No applicant shall receive the First Place Scholarship Award more than once.


Questions? Contact Coleen Moore|804-565.6035

Congratulations to our 2022 scholarship winners!

First Place Winner

Mariah Kumpe

Mariah Kumpe is pursuing her B.S. in Mass Communications with concentrations in Creative and Strategic Advertising and a minor in Psychology at Virginia Commonwealth University. She is currently the Social Media Chair for AMA at VCU and Planner for the Ad Club at VCU. Mariah will be President of the Ad Club at VCU for the 2022-23 school year. In her spare time, Mariah enjoys freelancing, photography, and keeping up with pop culture.

This summer, Mariah will be a Creative Intern at Tilt Creative + Production in Richmond, VA and explore Western Europe. Following graduation, Mariah plans to work as an Art Director for an advertising agency.

Second Place Winner

Ashleighe Gibson
Ashleighe Gibson, a rising junior at Virginia Commonwealth University, was born in Queens, New York and hails from Suffolk, Virginia. Initially a biology pre-med major, Ashleighe had a change of heart during the pandemic and realized that her true passion lay in communication, advertising, production, and product development. She pivoted her degree focus and is now majoring in marketing with a concentration in communications and analytics. She aspires to go into entertainment marketing after graduation.

About the Robert R. Barber Endowment Fund for Scholarship & Training

In 2001, the Robert R. Barber Endowment Fund for Scholarship and Training was established and named for Bob Barber, CEO and co-owner of Barber Martin Advertising, who was the AMA-Richmond President for 1998-99.


Scholarship Purpose:

  • Ensure the bridge between the AMA-Richmond professional chapter and the area collegiate chapters remains strong.
  • Support area collegiate chapters, in an effort to help them grow their membership and continue to benefit from involvement in the AMA.
  • Make meaningful scholarships to annual competition winners.
  • Create a lasting endowment to assure future funding for these programs.

Since 2001, the fund has grown from $17,000 at its creation to just over $100,000 today, thanks to both corporate and individual contributions, as well as contributions of AMA-Richmond chapter funds raised through events.

The application can be completed online.

Apply now! >