AMA Richmond – Robert R. Barber Endowment Fund for Scholarship & Training

AMA Richmond (RVA) will be awarding two scholarships in 2020: a first place award of $3,500, along with a free AMA RVA annual membership, and a second place award of $1,500, on behalf of the Robert R. Barber Endowment Fund for Scholarship and Training. Future scholarship amounts will be determined annually.

Eligibility Requirements and Scholarship Guidelines

  • Applicant must be a full-time, undergraduate student attending an accredited college or university in the Greater Richmond region.
  • Applicant must be pursuing a Bachelor’s degree in Marketing or a related course of study (i.e. general business, communications, advertising, public relations, market research, etc.).
  • Applicant must be scheduled to graduate no sooner than May 2021.
  • Applicant must be available to interview with Scholarship Selection Committee in May 2020.
  • Proceeds of scholarship will be paid directly to the students’ college or university towards payment of tuition, books or other school supplies.
  • No applicant shall receive the First Place Scholarship Award more than once.
  • The scholarship application deadline has been extended and must be postmarked or submitted online, no later than April 30, 2020, 11:59P.M.

Apply now!
Fill out the application here.

Or, application materials can be mailed to:
Shelley Olds Burns, M.Ed.
Robins School of Business
Queally Hall, Suite Q273
102 UR Drive
University of Richmond, VA 23173

AMA Richmond is proud to support the next generation of marketers with an annual scholarship program, the Robert R. Barber Endowment Fund for Scholarship and Training.

Have questions?
Contact Shelley Burns, Director of Collegiate Relations, at 804-837-4180 or e-mail sburns@richmond.edu.

Meet our 2019 Scholarship Winners!


First Place Winner

youn hee oh - ama scholarship winner 2019Youn Hee Oh

Youn Hee Oh is a sophomore at the University of Richmond double majoring in Business Administration with a concentration in Marketing and Visual Media Arts Practices. Currently, she is the marketing director for Better World for Women, a social justice organization advocating better opportunities for women all across the world. This upcoming summer, Youn Hee plans to work at The Broad in Richmond, Virginia, as a brand strategy intern. Her aspirations for the future are to make a worldwide impact on fashion and society as a marketing or creative director for a leading fashion brand.

Second Place Winner

keely wood - ama scholarship winner 2019Keely Wood

Keely Wood is a sophomore at the University of Richmond majoring in Business Administration with a concentration in marketing and a double major in Leadership Studies. Within the marketing field, she is interested in brand management, advertising, and research. On campus, Keely is a marketing associate for The Collegian, gives campus tours as a student ambassador, serves as Treasurer for Spoon Richmond, and plays club tennis. Keely is looking forward to finishing the spring semester strong, and will soon go to Sydney, Australia for study abroad in the fall.

About the AMA Scholarship


In 2001, the Robert R. Barber Endowment Fund for Scholarship and Training was established and named for Bob Barber, CEO and co-owner of Barber Martin Advertising, who was the AMA-Richmond President for 1998-99. The goal of the fund was to reach $100,000 by 2008. Its mission was created to:

  • Ensure the bridge between the AMA-Richmond professional chapter and the area collegiate chapters remains strong.
  • Support area collegiate chapters, in an effort to help them grow their membership and continue to benefit from involvement in the AMA.
  • Make meaningful scholarships to annual competition winners.
  • Create a lasting endowment to assure future funding for these programs.

Since 2001, the fund has grown from $17,000 at its creation to just over $100,000 today, thanks to both corporate and individual contributions, as well as contributions of AMA-Richmond chapter funds raised through events.

The scholarship program fulfills Bob Barber’s original vision for AMA Richmond to help the next generation of marketers grow to be successful contributors to our marketing community and the marketing profession as a whole. It is one of the many ways the chapter supports marketing students today.