AMA Richmond – Robert R. Barber Endowment Fund for Scholarship & Training

AMA Richmond has awarded three scholarships in 2021: a first place award of $3,500, along with a free AMA Richmond annual membership, a second place award of $2,000, and a third place award of $1,000 on behalf of the Robert R. Barber Endowment Fund for Scholarship and Training. Future scholarship amounts will be determined annually.

Eligibility Requirements and Scholarship Guidelines

  • Applicant must be a full-time, undergraduate student attending an accredited college or university in the Greater Richmond region.
  • Applicant must be pursuing a Bachelor’s degree in Marketing or a related course of study (i.e. general business, communications, advertising, public relations, market research, etc.).
  • Applicant must be scheduled to graduate no sooner than May 2022.
  • Applicant must be available to interview with the Scholarship Selection Committee in April 2021.
  • No applicant shall receive the First Place Scholarship Award more than once.
    The scholarship application deadline must be postmarked or submitted online, no later than March 31, 2021, 11:59P.M.
  • Proceeds of scholarship will be paid directly to the students’ college or university towards payment of tuition, books or other school supplies.

The scholarships were awarded in May 2021.

AMA Richmond is proud to support the next generation of marketers with an annual scholarship program, the Robert R. Barber Endowment Fund for Scholarship and Training.

Have questions?
Contact Shelley Burns, Director of Collegiate Relations, at 804-837-4180 or e-mail

Congratulations to our 2021 scholarship winners!

First Place Winner

Grace Mittl
Grace Mittl is pursuing her B.S. in Business Administration at the University of Richmond (UR). She’s a Division 1 Track and Field athlete who also serves as the social media chair for UR’s Student Athletic Advisory Committee, as well as a member of the Spider Advertising Club and a sports editor of the University of Richmond’s online newspaper, The Collegian.

She created an Instagram account, the Good Chewz, which features RVA restaurants and recipes. This summer, Grace will take on her third internship, this time with Lunar Solar, a marketing and advertising firm in New York City, which provides e-commerce and marketing services to its’ clients. Following graduation, Grace plans to utilize her marketing and analytical skills within the food industry.

Second Place Winner

Addison Adams
Addison is pursuing a degree in Marketing and minor in Management at VSU. She’s President of the VSU AMA student chapter in the fall 2021 and secretary of P.R.E.P., Inc., which specializes in free promotional social media and marketing support for campus organizations, as well as VP of the VSU Chapter for Pretty Girls Sweat, which promotes health and wellness initiatives.

This summer, she will serve as a trade marketing specialist intern for Reynolds & Reynolds in San Diego, CA. Following graduation, Addison plans to pursue her Juris Doctor with a specialization in Entertainment, Sports, and Intellectual Property Law.

Third Place Winner

Yosef Mirakov Cohen
Yosef is pursuing a degree in Marketing at VCU. He’s engaged with the VCU Veg Club during his first year to provide branding and designs such as a logo, t-shirts, posters, and social media ‎graphics, and he started an online drop shipping business in which he sold a key-chain ‎‎‎breathalyzer, to prevent drivers from driving under the influence. An AMA member since 2020, Yosef worked in the marketing department of the VCU Student Commons to promote clubs and organizations.

This summer, Yosef will continue to work as a sales marketing administrator for Zimma Pack. After graduation, Yosef would like to work for a digital marketing company and gain the experience necessary to start his own business in Richmond.

About the AMA Scholarship

In 2001, the Robert R. Barber Endowment Fund for Scholarship and Training was established and named for Bob Barber, CEO and co-owner of Barber Martin Advertising, who was the AMA-Richmond President for 1998-99. The goal of the fund was to reach $100,000 by 2008. Its mission was created to:

  • Ensure the bridge between the AMA-Richmond professional chapter and the area collegiate chapters remains strong.
  • Support area collegiate chapters, in an effort to help them grow their membership and continue to benefit from involvement in the AMA.
  • Make meaningful scholarships to annual competition winners.
  • Create a lasting endowment to assure future funding for these programs.

Since 2001, the fund has grown from $17,000 at its creation to just over $100,000 today, thanks to both corporate and individual contributions, as well as contributions of AMA-Richmond chapter funds raised through events.

The scholarship program fulfills Bob Barber’s original vision for AMA Richmond to help the next generation of marketers grow to be successful contributors to our marketing community and the marketing profession as a whole. It is one of the many ways the chapter supports marketing students today.