AMA Richmond – Robert R. Barber Endowment Fund for Scholarship & Training
Annual Scholarship
Entries for the 2026 Robert R. Barber Scholarship are now open. AMA Richmond will select a winner Summer of 2026, with an official announcement in the Fall of 2026. The deadline to apply is close of business Friday, May 22, 2026.
General Eligibility Requirements and Scholarship Guidelines
- Applicant must be a full-time, undergraduate student attending a Virginia Community College located in the Greater Richmond region or attending an accredited college/university located in the Greater Richmond region.
- Applicant must be pursuing a Bachelor’s degree in Marketing or a related course of study (i.e. general Business, Communications, Advertising, Public Relations, Market Research, etc.).
- Applicant must be scheduled to graduate no sooner than December of the award year.
- Applicant must be available to interview with the Scholarship Selection Committee during the selection period.
- Proceeds of scholarship will be paid directly to the students’ college or university towards payment of tuition, books, or other school supplies.
- No applicant shall receive the Scholarship Award more than once.
Questions? Contact Director of Collegiate Mitch Dintaman
mdintaman@lamar.com
Congratulations to our 2024 Scholarship Winner!
Robert R. Barber Scholarship Winner
Katheryn Moore
Virginia State University
About The Robert R. Barber Endowment Fund For Scholarship & Training
In 2001, the Robert R. Barber Endowment Fund for Scholarship and Training was established and named for Bob Barber, CEO and co-owner of Barber Martin Advertising, who was the AMA-Richmond President for 1998-99.
Scholarship Purpose:
- Ensure the bridge between the AMA-Richmond professional chapter and the area collegiate chapters remains strong.
- Support area collegiate chapters, in an effort to help them grow their membership and continue to benefit from involvement in the AMA.
- Make meaningful scholarships to annual competition winners.
- Create a lasting endowment to assure future funding for these programs.
Since 2001, the fund has grown from $17,000 at its creation to just over $100,000 today, thanks to both corporate and individual contributions, as well as contributions of AMA-Richmond chapter funds raised through events.