Learn, connect, serve and grow with AMA Richmond. The 2021-2022 AMA Richmond Mentorship Program pairs established marketing experts with future marketing leaders to facilitate the exchange of ideas and knowledge. Please note that in order to maximize program value space is limited.

Mentorship kickoff at Tang and Biscuit

Here’s what a few of our previous Mentorship participants had to say!

“As a young professional new to the industry, it can be so easy to feel overwhelmed by how much there is to do and learn. AMA connected me with an incredibly intelligent, authentic and inspiring mentor that helped me navigate my big questions and empowered me to advocate for myself—a lesson I will treasure for the rest of my life.”

“It was a powerful experience to create a safe space for my mentee to ask questions she didn’t feel comfortable asking of others as we all navigate COVID-19, racial injustice and so much more within the advertising/marketing landscape and the world as a whole.”

“The AMA Mentorship Program connected me with an exceptional well-matched mentor and gave me a support network for growing my career. I’ve learned so much with this invaluable experience and can’t wait to pay it backward in the future.”

“The Mentorship Program is a unique aspect of Richmond’s burgeoning marketing professional community; it creates unique connections that offers meaningful benefits to both mentees and mentors!”

I feel that we have already exceeded the objectives of the mentorship program above and beyond my wildest dreams. It’s been a wonderful journey of self-discovery and I could not wish for anything more. I’m truly grateful for everything.”


Become a Mentor

Give back while staying current in the ever-changing world of marketing. The power of a mentee who can provide a different perspective and ask different questions is key. New talent is being added to the industry every day, why not make one of them your mentee? 

Mentors must have a minimum 8 years of industry experience. Mentors do not pay a fee.

Apply today to become a Mentor by submitting an Application 

Become a Mentee

Learn from someone who’s been there and done that in your field. Partner with a seasoned mentor who can help cultivate your skills one-on-one. Gain real-world experience and understanding of various marketing specializations, career paths, and skills from your mentor and in group settings.

Mentees must have a minimum 1 year of industry experience.

AMA Richmond Member Fee – $50

Non-Member Fee – $120

Apply today to become a mentee by submitting an Application


Program Details

The AMA Mentorship program not only recognizes the benefit of one-on-one mentorship relationships, but also group mentoring opportunities to allow for the sharing of ideas and knowledge across multiple backgrounds and experiences. The Mentorship Class of 2022 will be able to connect and learn from one another with multiple program features that include: 

  • One-on-One Mentoring: There is one mentee to a mentor. Matching is conducted based on goals and interests mentioned in the application submitted. 
  • Mentor Teams: 2 – 3 mentor pairs will be placed on a team and will have the opportunity to meet together throughout the program or “swap” pairs so mentees have the opportunity to learn from additional marketing leaders in the RVA community. 
  • Discussion Based Event: During the program, a discussion event will be held for the full mentorship class to facilitate group conversation and learning. 
  • VCIC Training: All participants will have an opportunity to attend an educational training session with the Virginia Center for Inclusive Communities (VCIC). The organization helps schools, businesses and communities across Virginia achieve an equitable and inclusive environment for all through workshops, consulting and speaking events. Last year’s session addressed how employees can counteract unconscious biases in the workplace.

Additional engagements include:

  • Kickoff: An event will be held in October to celebrate mentor and mentee pairing.
  • Graduation: A graduation event will be held at the end of the program to celebrate the Mentorship Class of 2022. 

Your health and safety is our top priority. In light of the ongoing pandemic, our goal is for this year’s program to be a hybrid model with a mixture of in-person and virtual events. We will continue to evaluate the modality of our program in accordance with CDC guidelines.

Program Duration: September 2021 –  June 2022

In addition, pairs are encouraged to enjoy a variety of AMA Richmond events, including luncheons, Teach Me Hows, Special Interest Groups, Next Hours and more.

Expectations Overview:

  • Mentors and mentees must submit the following items to be considered for participation: Application & Commitment Agreement
  • Upon pairing, pairs must sign a meeting agreement. Pairs decide how frequently they want to meet and will hold each other accountable to the agreed upon standard, allowing for maximum flexibility. Pairs are encouraged to meet a minimum of once every two months. AMA Richmond can provide a Zoom meeting link if virtual meetings are preferred. 
  • AMA Richmond program volunteers will check in throughout the year to provide support and resources.

Application Deadline: Friday, September 3, 2021


  • Learn and share ideas from industry experts and new talent 
  • Focus on individual development while creating long lasting industry relationships
  • Further your engagement in the Richmond marketing community

Have questions? We're all ears.

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