Learn, connect, serve and grow with AMA Richmond. The 2019-2020 AMA Richmond Mentorship Program pairs established marketing experts with future marketing leaders to facilitate the exchange of ideas and knowledge. Please note that in order to maximize program value space is limited.

Mentorship kickoff at Tang and Biscuit

Mentorship pairs at Tang & Biscuit event.


Become a Mentor

Give back while staying current in the ever-changing world of marketing. The power of a protégé who can provide a different perspective and ask different questions is key. New talent is being added to the industry every day, why not make one of them your protégé?

Mentors must have minimum 5 years of industry experience and must be AMA Richmond members. Mentors do not pay a fee.

Applications are closed for the 2019-2020 season

Become a Protégé

Learn from someone who’s been there and done that in your field. Partner with a seasoned mentor who can help cultivate your skills one-on-one. Gain real-world experience and understanding of various marketing specializations, career paths, and skills from your mentor and in group settings.

AMA Richmond Member Fee – $50
Non-Member Fee – $120

Applications are closed for the 2019-2020 season


Program Structure:
The AMA Mentorship program not only recognizes the benefit of one-on-one mentorship relationships, but also group mentoring opportunities to allow for the sharing of ideas and knowledge across multiple backgrounds and experiences. The Mentorship Class of 2020 will be able to connect and learn from one another with multiple program features that include:

  • One-on-One Mentoring: There is one protégé to a mentor. Matching is conducted based on goals and interests mentioned in the application submitted.
  • Mentor Teams: 2-3 mentor pairs will be placed on a team and will meet together throughout the program.
  • Discussion Based Event: During the program, a discussion event will be held for the full mentorship class to facilitate group conversation and learning.
  • LinkedIn Group for Mentorship Class: As part of the mentorship program, all applicants will be invited to a private LinkedIn group to allow for online group discussions and questions throughout the program duration.

Program duration: October 2019 – June 2020


  • Kickoff: An event will be held in October to celebrate mentor and protégé pairing.
  • Mentorship Class Discussion: Event will be scheduled during the program for all participants.
  • Graduation: A graduation event will be held at the end of the program to celebrate the Mentorship Class of 2020.

In addition, pairs are encouraged to enjoy a variety of AMA Richmond events, including luncheons, Teach Me Hows, Special Interest Groups, Next Hours and more.

Expectations Overview:

  • Mentors and protégés must submit the following items to be considered for participation: Application and Commitment Agreement
  • Upon pairing, pairs must sign a meeting agreement. Pairs decide how frequently they want to meet and will hold each other accountable to the agreed upon standard, allowing for maximum flexibility. Pairs are encouraged to meet a minimum of once every two months.
  • AMA Richmond program volunteers will check in throughout the year to provide support and resources.

Application Deadline:Sunday September 29, 2019


  • Learn and share ideas from industry experts and new talent
  • Focus on individual development while creating long lasting industry relationships
  • Further your engagement in the Richmond marketing community

Have questions? We're all ears.

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