Mentorship

The AMA Richmond Mentorship program is back for the 2025-2026 season!

Learn, connect, serve and grow with the AMA Richmond Mentorship program. We pair established marketing experts with future marketing leaders to facilitate the exchange of ideas and knowledge. The program features: 

  • One-on-one mentoring: There is one mentee to a mentor. Matching is conducted based on goals and interests mentioned in the application submitted. 
  • Professional development: Participants are provided with tools, tips and resources for professional development throughout the program – including an educational workshop organized exclusively for mentorship participants. 
  • Group networking: There are opportunities to mingle and network with the full cohort each season, including an in-person kick-off, an educational workshop and a graduation ceremony at the end of the program. 

Who is eligible to participate as a mentor?

We’re seeking mentors with expertise across a range of marketing specialties – including market research, social media, digital and content marketing, project management, corporate communications, strategy and more – as well as those who can support mentees with overall career development and navigating professional challenges. Mentors must have:

  • 10+ years of professional marketing experience
  • Proven track record of success in senior marketing roles
  • Strong communication and leadership skills
  • Willingness to provide guidance, support and constructive feedback
  • Availability for an in-person kick-off event and ongoing one-on-one meetings with a mentee

Mentors participate in the program on a volunteer basis at no cost.

If you’re interested in participating as a mentor for the 2025-2026 season, please contact our Director of Mentorship, Amanda Creger.

Who should participate as a mentee?

The mentorship program welcomes anyone seeking mentorship, guidance and professional development within the marketing and communications field  – whether you’re just starting out or navigating your next career move. Here are a few examples of what our mentees looks like:

  • Early Career Marketer: You’re early in your marketing journey with 1–3 years of experience, eager to build a strong foundation and figure out where you want to specialize. You’re looking for guidance, exposure to strategy and support navigating your next big step.
  • Emerging Leader (Mid-Level Marketer): You’ve been in marketing for a few years and are ready to level up – whether that’s stepping into leadership, managing a team or having more strategic influence. You want a mentor who’s been there and can help you sharpen your voice, navigate growth and lead with confidence.
  • The Rebuilder (Career Transitioner): You’re pivoting into marketing from another field or returning after a break, bringing a wealth of transferable skills but looking for clarity and direction. You’re ready to build a new path, and you’re seeking support to break in, tell your story, and grow your confidence.

Expectations

Pairs decide how frequently they want to meet and will hold each other accountable to the agreed upon standard, allowing for maximum flexibility. Pairs are encouraged to meet at least once per month.

Applications to participate will go live August 2025. Stay tuned for more info as our team irons out the details for this program. To be the first to know when applications go live, fill out the interest form here!

Have questions, ideas or feedback? Please contact our Director of Mentorship, Amanda Creger.