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bark levy mobile website May 28

5 reasons to optimize your website for mobile

The latest news in web design is Google’s “Mobile-friendly” mandate: websites will be “mobile-ready” or lose search rank. In other words, websites must be readable, navigable, and useful on smartphones…

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May 14

The Power of Pull

Pull marketing is the science of demand generation—of attracting interest in products and services that leads to sales. It means getting customers to seek out your product or service through…

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Apr 28

15 Questions to Ask Before Hiring a Web Design and Development Partner

Selecting the right web design partner for your firm’s website redesign can be a challenging task. While proposals play a role in the process, interviewing and asking the right questions…

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creativity Mar 19

Practical creativity: Your first idea is never your best idea. Unless it is.

When it comes to sitting down and developing creative, I am not a big fan of “process.” That’s mostly because I find that every creative’s “process” is different, and that…

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Mar 13

How to Know When It’s Time For a Brand Refresh

While a firm’s brand is made up of more than just the visual identity—logo, color palette, fonts—aesthetics do play a huge role overall in the process of branding. Simply put,…

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ama nonprofit conference Mar 9

Who Is Your Nonprofit Marketing Rockstar?

Do you know a nonprofit marketer who is a strategic dynamo, who is respected as a thought leader, or whose achievements have transformed their organization? Now’s the time to shine…

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