Obviously Awesome - A Book Review By Workshop Digital

Obviously Awesome – A Book Review By Workshop Digital

Thursday April 16, 2020

By: Andrew Miller

image of Andrew Miller I am happy to share a book I recently read that might be a great fit for AMA. Here’s my take on Obviously Awesome by April Dunford:

The greatest products in the world still need to be positioned properly if they ever hope to reach the right buyers with the right message. April lays out a 10-step positioning framework that connects products and consumers. I found a lot of content inspiration and marketing ideas just by observing how an expert builds brands around products.

Check out Obviously Awesome by April Dunford.

About Workshop Digital

Workshop Digital offers ethical, accountable online marketing solutions to help businesses thrive. From Search Engine Optimization (SEO) to Pay Per Click (PPC) to Conversion Optimization Testing, we provide accountability so business owners can make intelligent decisions about their marketing budgets, better engage with their customers, and continue to grow year after year.

About the Author

Andrew is the Co-Founder and VP of Strategy at Workshop Digital. By day, he works across teams to analyze data and create tools to empower people to do their best work. After hours, you'll find him playing sports with his kids or trying to coax vegetables from the ground in his garden.

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