Tag: Strategy

Sep 23

How a smarter marketing strategy is a connected buyer journey

The purpose of marketing strategy is to set a direction or blueprint that all tactics and executions can be aligned behind to drive toward an agreed goal. Traditionally, this has…

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Jun 3

Why You Need a Marketing Plan: 3 Reasons

Benjamin Franklin warned: “By failing to prepare, you are preparing to fail.” Without a marketing plan, you and your organization are adrift on an ocean of opportunities – opportunities to…

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May 14

The Power of Pull

Pull marketing is the science of demand generation—of attracting interest in products and services that leads to sales. It means getting customers to seek out your product or service through…

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Nov 23

Comparing the types of marketing – what’s best for your company

Deciding which types of marketing are best for your company is never an easy task. The number of digital marketing channels has exploded over the past few years. Display, social,…

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Sep 4

A Better Promotional Strategy in 5 Steps

The temptation for anyone working on a promotional strategy for a new product or sales campaign is to shortcut the important planning and strategy steps and jump to tactics. It…

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Jul 30

Why Smart Marketers Go To Gemba

Gemba is a Japanese term meaning “the real place.” It means the place where things happen. So, in police work, gemba is the crime scene. In the case of manufacturing,…

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Jul 16

The Need for Speed: Top 5 Reasons to Consider Agile Marketing

Agile marketing is a hot topic. But, what exactly is agile marketing? And, why is the concept suddenly en vogue? It turns out that there are some very compelling reasons…

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May 8

Comparing Pay Per Click Marketing VS a Content Marketing Strategy

Using search, to draw more traffic to your site is one of the smartest things any business can do. However within search there are two broad strategies than while using…

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