AMA Richmond is proud to announce our Volunteer of the Year. The 2018 Candlestick Award Winner goes to Aylin Berkowitz, Marketing Strategist with Allianz Worldwide Partners, and our Director of Membership – Volunteers.

“During the past year, Aylin made sure that everyone who wanted to volunteer with the chapter felt welcome and appreciated,” said 2017-2018 AMA Richmond President, Charleen McManus.

“She created job descriptions and match volunteers with open positions. Because of her efforts, the chapter is able to do more for you with more hands on deck. Coordinating, creating, and managing these processes and keeping everyone connected has been a heroic task, and we are so grateful to you Aylin. Thank you for your service to the chapter and may your example light the way for us all.”

The award was presented to Berkowitz during the AMA’s recent June Signature Speaker Series luncheon, featuring Samantha Stone, author of Unleash Possible: A Marketing Playbook that Drives Sales, who spoke on authenticity in Artificial Intelligence.

The Volunteer of the Month and Volunteer of the Year Awards are sponsored by Comcast Spotlight.

You may have heard that AMA-Richmond’s vision is to be the vital community for all marketers in Richmond to learn, connect, serve, and grow. Through the years the chapter has grown each year thanks to the local marketers that have found value in our monthly local and national speakers, networking events, and breadth of resources. We’ve put so much effort into making sure that our members learn, connect, and grow, that we put “serve” on the backburner—until now.

Sportable logo
This year we launched our first community service project with the amazing folks at Sportable. Sportable is a local non-profit that helps transform the lives of people with physical and visual disabilities through sport. Members participate in sports like archery, basketball, rock climbing, and swimming. They also have the opportunity to join teams and compete at the regional level.

Even if this is your first time hearing about Sportable, it probably isn’t your first time hearing about their Executive Director and Style Weekly’s 2017 Top 40 Under 40 recipient, Hunter Leemon. Sheila Villalobos, AMA-Richmond’s first VP of Community Relations and Service Projects, worked with Hunter to launch a pilot project that allowed interested professional and collegiate AMA-Richmond members to flex their marketing muscles for a good cause: grow Sportable’s awareness on social media to encourage donations by featuring the great work Sportable and its recipients have accomplished.

AMA-Richmond volunteers Sierra Staffords, Trakaya Ransom, Emily Murphy, and Sheila worked to build a project plan around Sportable’s goal that encouraged best practices in the use of video, images, copy, and the use of paid ads.

Project overview screenshot
The volunteers went out into the field to collect videos and images of the stars of the show: Sportable athletes in action. With AMA-RVA volunteer guidance, the Sportable marketing team then converted these into bite-sized social posts that encouraged engagement and a direct call-to-action to donate.

Facebook video sample with Michael Villafane         Facebook image sample with veteran        Facebook image sample with Crystal Jordan

The Sportable marketing team was also trained to effectively use paid ads to encourage social reach and leverage free tools (like Canva!) to create content, manage social calendars, and interpret analytics.

The Results?

Sportable is killing it on their most used platform—Facebook!

Total page followers increase trendTotal page likes increase trends
Most importantly, their marketing team is equipped with the best practices they need to continue growing their reach so that their ultimate goal of increased fundraising is reached.

Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime.

Stay tuned for our next community project this fall. Coming up next: mentorship opportunities!

 

Visit the AMA Richmond Facebook page to see pictures from the May Signature Speaker Series – Stefan Mumaw: Using Story to Connect Brands to Humans.

Photography by Kim Brundage Photography

 

Visit the AMA Richmond Facebook page to see pictures from the Sheryl Brown: Compliance & Regulation in Marketing April Signature Speaker Series.

Photography by Kim Brundage Photography

 

 

 

Visit the AMA Richmond Facebook page to see pictures from the Roberto Blake: How to Crush it on YouTube March Signature Speaker Series.

Photography by Kim Brundage Photography

 

 

Congratulations to Caitlin O’Donnell on being named the AMA Richmond March “Comcast Spotlight” Volunteer of the Month!

 

Caitlin is the senior manager of communications for the National Association of Chemical Distributors where she manages a wide range of projects in design/marketing, printing, and social media.

What She Does for AMA Richmond and Why We Nominated Her:

“Caitlin recently joined as a volunteer to the Special Events committee to help plan and execute our NEXT Hour social events. She has already proven to be a great asset to the team with her enthusiasm and positive attitude. We’re excited to have her on board as we continue to plan future NEXT Hour events!” LaTonya Whitaker

Comcast Spotlight combines the power of traditional television and premium digital video advertising to reach audiences through high-quality content at any time, on any device, and we’re ready to prove our impact on your business.

Congratulations to Linsey Holmes on being named the AMA Richmond February “Comcast Spotlight” Volunteer of the Month!

 

Linsey is an account manager at Circle S Studios where she helps clients achieve their marketing goals through quality design and creative services.

What She Does for AMA Richmond:

“Linsey has been a tremendous asset over the past few months.  While she has primarily worked to help improve and manage email communications, she has also volunteered to assist with a variety of other initiatives during a very busy time of the year. Her marketing knowledge and willingness to contribute have quickly made her a valuable member of the AMA volunteer team.”

Comcast Spotlight combines the power of traditional television and premium digital video advertising to reach audiences through high-quality content at any time, on any device, and we’re ready to prove our impact on your business.

Congratulations to Margaret Roller on being named the AMA Richmond January “Comcast Spotlight” Volunteer of the Month!

Margaret provides quality research through a thorough understanding of research design & analysis, as well as working one-on-one with each client.

 

 What She Does for AMA Richmond:

“Margaret Roller has assisted the chapter since the summer with a revamp of the annual member survey. Our survey hadn’t been updated in several years, and the response rate was dismal. Since this is an important element in an effort to better receive and respond to member feedback, we needed to ensure a more user friendly and effective survey. Margaret gave us a lot of time and lent her expertise into redesigning our survey, and was instrumental in its success. Our response rate increased by 15% with her help and the insight we gained has been invaluable.” Kourtney Ennis

Comcast Spotlight combines the power of traditional television and premium digital video advertising to reach audiences through high-quality content at any time, on any device, and we’re ready to prove our impact on your business.

Congratulations to Brooke Thaxton on being named the AMA Richmond November “Comcast Spotlight” Volunteer of the Month!

Brooke generates great ideas, fosters client happiness and basically keeps the chaos under control. Her love for people and all things social media runs deep.

Day Job:

Account Manager at the King Agency

 What She Does for AMA Richmond:

Officially, Brooke is a volunteer on our membership team where she is helping out with various projects from greeting new members to stepping up to help us manager our new name badges.

Jennifer Barbin: “Brooke has been awesome!”

She has also volunteered her time and help to our programming committee:

Paul Schmidt: “Brooke is a newer volunteer, and has jumped in with both feet. We are transitioning a lot pf processes currently and Brooke has injected energy and a positive, “get it done” attitude despite the fact that she’s new. Her attitude is stellar and we happy to have her as a new member and volunteer.”

Comcast Spotlight combines the power of traditional television and premium digital video advertising to reach audiences through high-quality content at any time, on any device, and we’re ready to prove our impact on your business.

Congratulations to Nicole Hansen on being named the AMA Richmond October Volunteer of the Month!

Nicole is passionate about new media platforms and finding fun, creative ways to present information. Her favorite part of her job is writing stories for University of Richmond’s website about everything happening on campus.

Day Job:

Communications Director, Robins School of Business, University of Richmond

What She Does for AMA Richmond:

Social Media Volunteer:  “Nicole has been amazing. We fell short a volunteer and she has really stepped up her commitment. She really hit the ground running and fulfills all our requests with a smile on her face.”