May 15
Entrepreneurs won’t waste this plague opportunity. Throughout history, great minds have used times of seclusion to create their best work. During the Bubonic Plague of 1665-66, Isaac Newton retreated…
May 12
Marketing is more poised than other industries to adapt to changing landscapes including COVID-19. Listen to Dominion Payroll’s webinars on Marketing in the COVID-19 Era here. Key takeaways include: Adapting…
Apr 16
I am happy to share a book I recently read that might be a great fit for AMA. Here’s my take on Obviously Awesome by April Dunford: The greatest products…
Mar 2
The importance of a carefully crafted message cannot be underestimated in its power to deliver effective marketing. When many people think about conversion optimization, the first thing that comes to…
Nov 14
The team here at Hodges knows media relations in Virginia. From the Eastern Shore to Bedford and beyond, there is a level of nuance and finesse needed to navigate the…
Jul 10
Account-based marketing (ABM) is a powerful B2B strategy for reaching and engaging specific, named targets in order to grow your sales pipeline. For B2B firms with high-value, low-volume deals, ABM…
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