I am happy to share a book I recently read that might be a great fit for AMA. Here’s my take on Obviously Awesome by April Dunford:
The greatest products in the world still need to be positioned properly if they ever hope to reach the right buyers with the right message. April lays out a 10-step positioning framework that connects products and consumers. I found a lot of content inspiration and marketing ideas just by observing how an expert builds brands around products.
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