Visit the AMA Richmond Facebook page to see pictures from the Roberto Blake: How to Crush it on YouTube March Signature Speaker Series.

Photography by Kim Brundage Photography

 

 

Congratulations to Caitlin O’Donnell on being named the AMA Richmond March “Comcast Spotlight” Volunteer of the Month!

 

Caitlin is the senior manager of communications for the National Association of Chemical Distributors where she manages a wide range of projects in design/marketing, printing, and social media.

What She Does for AMA Richmond and Why We Nominated Her:

“Caitlin recently joined as a volunteer to the Special Events committee to help plan and execute our NEXT Hour social events. She has already proven to be a great asset to the team with her enthusiasm and positive attitude. We’re excited to have her on board as we continue to plan future NEXT Hour events!” LaTonya Whitaker

Comcast Spotlight combines the power of traditional television and premium digital video advertising to reach audiences through high-quality content at any time, on any device, and we’re ready to prove our impact on your business.

Congratulations to Linsey Holmes on being named the AMA Richmond February “Comcast Spotlight” Volunteer of the Month!

 

Linsey is an account manager at Circle S Studios where she helps clients achieve their marketing goals through quality design and creative services.

What She Does for AMA Richmond:

“Linsey has been a tremendous asset over the past few months.  While she has primarily worked to help improve and manage email communications, she has also volunteered to assist with a variety of other initiatives during a very busy time of the year. Her marketing knowledge and willingness to contribute have quickly made her a valuable member of the AMA volunteer team.”

Comcast Spotlight combines the power of traditional television and premium digital video advertising to reach audiences through high-quality content at any time, on any device, and we’re ready to prove our impact on your business.

Congratulations to Margaret Roller on being named the AMA Richmond January “Comcast Spotlight” Volunteer of the Month!

Margaret provides quality research through a thorough understanding of research design & analysis, as well as working one-on-one with each client.

 

 What She Does for AMA Richmond:

“Margaret Roller has assisted the chapter since the summer with a revamp of the annual member survey. Our survey hadn’t been updated in several years, and the response rate was dismal. Since this is an important element in an effort to better receive and respond to member feedback, we needed to ensure a more user friendly and effective survey. Margaret gave us a lot of time and lent her expertise into redesigning our survey, and was instrumental in its success. Our response rate increased by 15% with her help and the insight we gained has been invaluable.” Kourtney Ennis

Comcast Spotlight combines the power of traditional television and premium digital video advertising to reach audiences through high-quality content at any time, on any device, and we’re ready to prove our impact on your business.

Congratulations to Brooke Thaxton on being named the AMA Richmond November “Comcast Spotlight” Volunteer of the Month!

Brooke generates great ideas, fosters client happiness and basically keeps the chaos under control. Her love for people and all things social media runs deep.

Day Job:

Account Manager at the King Agency

 What She Does for AMA Richmond:

Officially, Brooke is a volunteer on our membership team where she is helping out with various projects from greeting new members to stepping up to help us manager our new name badges.

Jennifer Barbin: “Brooke has been awesome!”

She has also volunteered her time and help to our programming committee:

Paul Schmidt: “Brooke is a newer volunteer, and has jumped in with both feet. We are transitioning a lot pf processes currently and Brooke has injected energy and a positive, “get it done” attitude despite the fact that she’s new. Her attitude is stellar and we happy to have her as a new member and volunteer.”

Comcast Spotlight combines the power of traditional television and premium digital video advertising to reach audiences through high-quality content at any time, on any device, and we’re ready to prove our impact on your business.

Congratulations to Nicole Hansen on being named the AMA Richmond October Volunteer of the Month!

Nicole is passionate about new media platforms and finding fun, creative ways to present information. Her favorite part of her job is writing stories for University of Richmond’s website about everything happening on campus.

Day Job:

Communications Director, Robins School of Business, University of Richmond

What She Does for AMA Richmond:

Social Media Volunteer:  “Nicole has been amazing. We fell short a volunteer and she has really stepped up her commitment. She really hit the ground running and fulfills all our requests with a smile on her face.”

 

Based on valuable feedback, we’re testing a new layout of our Signature Speaker Series, in order to provide a better environment for networking and to help with congestion in the large corridor at the beginning of the event.

New tables for mingling in the large corridor

Upon entrance to the event, high top tables and snacks will be set up in the large corridor, where the buffet used to be located. This space will be open starting at 11:15am and until the doors open to the main ballroom for the buffet. We welcome all attendees to use this space for networking and connecting!

Buffet tables now located in the ballroom

Buffet lines will be now formed inside the ballroom, one to the left and one to the right as you enter the room.

The general timeline for the event will remain the same. Registration begins at 11:15. When you arrive to the luncheon, enter the main door and pick up a name tag at the registration tables as usual. Then proceed to the left to the main corridor to enjoy snacks and mingle with fellow AMA attendees. Once the main ballroom opens, proceed to either buffet line and find a seat. Opening remarks will commence at 12:00pm, and the event will close at 1:00pm.

 

The AMA Richmond Board would love to hear your feedback on this new layout. Please email your feedback to info@amarichmond.org or tell a Board member at the event!

Congratulations to Dionne Kumpe on being named the AMA Richmond September “Comcast Spotlight” Volunteer of the Month!

Dionne’s experience spans two decades of brand-building experience, including directing planning and execution of integrated media, marketing and public relations campaigns for both B2B and direct to consumer.

Day Job:

Senior Account Manager at Elevation Advertising.

 What She Does for AMA Richmond:

Dionne has been instrumental in planning the 2017/2018 Teach Me How line up, facilitated one of the summer book clubs, and has generally been an energizing joy to work with!

Comcast Spotlight combines the power of traditional television and premium digital video advertising to reach audiences through high-quality content at any time, on any device, and we’re ready to prove our impact on your business.

Sometimes businesses and organizations know exactly which strategies, tools, and tactics will help move the needle, but more often, it’s not so clear. So how do marketers determine what’s right for their clients, business, or organization? That’s where a marketing audit comes in.

A marketing audit is a comprehensive review of an organization’s materials, messaging, audiences, and competitors using internal, external, and third-party research.

The result: a deep understanding of key buyer personas and recommendations for a strategic path toward achieving clear marketing and communications goals.

5 Signs it’s Time for a Marketing Audit

An audit is typically the first step in working with new clients. However, we strongly recommend clients regularly perform an audit, especially when these common red flags indicate it’s time.

  1. Expansion – Before you expand into a new market area, launch a new product or service, or target a new customer demographic, start with an audit. You may know why you moved to a new area or created a new product, but until you develop buyer personas, you won’t know what messages or channels will be most successful in marketing to your ideal customer.
  2. Your goals and objectives aren’t clear. The marketing team is often tasked with everything from generating awareness and website traffic to securing leads to help the sales team generate revenue. Without concrete goals and objectives in place, it’s impossible to move the needle for your organization. An audit will help clarify your customer buying journey and establish clear, measurable objectives to help achieve marketing and business goals.
  3. What’s working and what’s not? – You’ve invested in everything from paid ads to social media and blogging. You have a fancy CRM, sponsor community events, or attend industry trade shows. Sales are up, so something must be working, you’re just not sure what it is. An audit will assess performance across a variety of channels and investments to determine what’s effective. That way, instead of spreading your budget too thin, your team can focus more on what’s working and change what’s not.
  4. You’re not reaching your marketing/sales goals. Even the best laid plans don’t always come to fruition. You may have clear and concrete SMART marketing goals, but somehow your execution (strategies and tactics) is missing the mark. A marketing audit will help assess why you’re not reaching your goals – which could be anything from unclear messaging to the wrong marketing tactics. We’ve even uncovered some clients who were targeting the wrong audience altogether based on their specific products and services.
  5. Determining and reporting ROI – It’s budget season, and the CEO is asking what you spent the budget on and what the return is. Or maybe you just need a better reporting structure to justify budget increases. A marketing audit will help not only determine which tactics are working, but also help put systems in place to measure and report tangible returns.

You wouldn’t make a presentation to your boss without doing your homework first. Before you invest in a different approach, pursue a new target audience, or try to justify budget increases, rely on research by considering a marketing audit.

Laura Elizabeth Saunders is a PR and content marketing strategist at The Hodges Partnership. An original version of this article was recently published on the Gong Blog.