NEW RELEASE! The 2023 Comcast Advertising Report: Actionable Insights for the Modern Multiscreen TV Advertiser
Monday October 16, 2023
Together with Effectv
“In our industry, the only constant is change. But with the right insights—you can be ready for what’s next,” said James Rooke, President, Comcast Advertising.
The 2023 Comcast Advertising Report was designed to help simplify the complexity that buyers and sellers are facing today as TV viewing continues to shift. This second annual report analyzes data insights across Comcast Advertising; in addition to viewership data insights from Effectv’s TV Viewership Report, it includes platform insights from FreeWheel – Comcast’s advertising technology platform – to offer a unique perspective into TV advertising on all screens.
How viewers are viewing – Viewers still prefer the big screen: Households still spend nearly 6 hours per day watching traditional TV, and 82% of streaming viewing happens on a TV screen.
How buyers are buying – Buyers are combining streaming, sports, addressable and data-driven linear to maximize reach.
How sellers are selling – Sellers are incorporating customer data, with 87% of marketers using first-party data.
And More – 5 Topics on the Mind of Buyers, What’s Working for TV Advertisers, 5 Predictions on What’s Next.
Download a copy of the report today to learn more and understand what these insights mean for the modern multiscreen TV advertiser.