Here Come the Hybrids
In their book, Built to Last, Jim Collins and Jerry Porras coined the phrase “the tyranny of OR.” They describe how choosing between seemingly contradictory concepts—focusing on this or that—often…
In their book, Built to Last, Jim Collins and Jerry Porras coined the phrase “the tyranny of OR.” They describe how choosing between seemingly contradictory concepts—focusing on this or that—often…
As we move through 2014, we expect the pace of change in marketing to only continue to accelerate. It seems like you can’t leave your desk these days to grab a…
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