Tag: Market Research

thought bubble Nov 1

Seeing Without Knowing: Potential Bias in Mobile Research

Mobile research – specifically, research by way of smartphone technology – has become a widely used and accepted design option for conducting qualitative and survey research.  The advantages of the…

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Oct 7

Differences Between Idea Generation & Focus Group Discussions

There are some who argue that idea generation among consumers is a frustrating task.  After all, who knows a particular product category more than the manufacturer, its advertising agency, and…

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