Mentorship

The AMA Richmond Mentorship program is back for the 2025-2026 season!

Learn, connect, serve and grow with the AMA Richmond Mentorship Program. We pair established marketing experts with future marketing leaders to facilitate the exchange of ideas and knowledge. The program features:

  • One-on-one mentoring: There is one mentee to a mentor. Matching is conducted based on goals and interests mentioned in the application submitted. 
  • Professional development: Participants are provided with tools, tips and resources for professional development throughout the program – including an educational workshop organized exclusively for mentorship participants. 
  • Group networking: There are opportunities to mingle and network with the full cohort each season, including an in-person kick-off, an educational workshop and a graduation ceremony at the end of the program. 

Expectations and Program Details

  • Pairs will be matched by early October and the program will officially run from October – May, with a graduation event in May.
  • Pairs are responsible for setting their own meeting cadence. A minimum of one meeting per month is encouraged to build momentum and ensure progress. It is the responsibility of the mentee and mentor to schedule a recurring time to meet. Meetings can happen virtually or in person.
  • In addition to 1:1 meetings, AMA Richmond will host three cohort-wide events: a kickoff, an educational workshop, and a post-season graduation. You’re required to attend at least one, though participating in all is strongly encouraged—they’re valuable opportunities to connect with and learn from the full group.
  • Fees for Mentees: (Non-refundable, due upon a successful match)
    • AMA Richmond members: $125 
    • Non-members: $225
    • AMA Richmond is pleased to offer two need-based scholarships to cover the mentee participation fee during the 2025-2026 season for individuals who would otherwise be unable to take part in the program. These scholarships are available to AMA Richmond members only and will be awarded on a first-come, first-served basis. Please fill out the mentee application to be considered. 
  • Mentors participate for free.

Who should participate as a mentee?

The mentorship program welcomes anyone seeking mentorship, guidance and professional development within the marketing and communications field  – whether you’re just starting out or navigating your next career move. Here are a few examples of what our mentees looks like:

  • Early Career Marketer: You’re early in your marketing journey with 1–3 years of experience, eager to build a strong foundation and figure out where you want to specialize. You’re looking for guidance, exposure to strategy and support navigating your next big step.
  • Emerging Leader (Mid-Level Marketer): You’ve been in marketing for a few years and are ready to level up – whether that’s stepping into leadership, managing a team or having more strategic influence. You want a mentor who’s been there and can help you sharpen your voice, navigate growth and lead with confidence.
  • The Rebuilder (Career Transitioner): You’re pivoting into marketing from another field or returning after a break, bringing a wealth of transferable skills but looking for clarity and direction. You’re ready to build a new path, and you’re seeking support to break in, tell your story, and grow your confidence.

Whether you’re stepping into your first role or considering a pivot, our mentors can help guide you. Ready to grow? Click here to apply as a mentee. Applications close at 5pm, Monday, September 8, 2025.

Who is eligible to participate as a mentor?

We’re seeking mentors with expertise across a range of marketing specialties – including market research, social media, digital and content marketing, project management, corporate communications, creative, strategy and more – as well as those who can support mentees with overall career development and navigating professional challenges. Mentors must have:

  • 10+ years of professional marketing experience
  • Proven track record of success in senior marketing and comms roles
  • Strong communication and leadership skills
  • Willingness to provide guidance, support and constructive feedback
  • Availability for an in-person kick-off event and ongoing one-on-one meetings with a mentee from Oct – May. (AMA Richmond will also host a mid-season education workshop and a post-season graduation, which you are encouraged to attend.)
  • Mentors participate in the program on a volunteer basis at no cost

Help shape the future of our industry. Your experience can ignite personal growth and pave the way for the next generation of leaders. Ready to make an impact? Click here to apply as a mentor. Applications close at 5pm, Monday, September 8, 2025.

Have questions, ideas or feedback? Please contact our Director of Mentorship, Amanda Creger.