Director of Membership, Engagement

Kevin Flores


Kevin Flores is a seasoned creative leader with over two decades of experience at the intersection of brand, marketing, and digital product design. Known for his thoughtful, systems-minded approach, he has helped global brands like Marriott, Meta, United Airlines, and Bank of America navigate moments of growth, change, and reinvention. Whether shaping a new brand identity, building a design system from the ground up, or guiding cross-functional teams through complex challenges, Kevin brings a steady hand, a sharp ear, and a collaborative spirit to every engagement.

As the founder of Relentless Lab, Kevin partners with organizations of all sizes to uncover their unique purpose, align their brand with business goals, and bring it to life through purposeful design, clear storytelling, and shared momentum.

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