Marketing strategy is a place for marketers of all types—corporate marketing, brand marketing, marketing consultant and agency executives—to network and discuss marketing from a holistic perspective. Discussions are peer-based information sharing and dialogue spanning all aspects of marketing from the use of traditional vs. non-traditional and new media types, best practices, current issues/news/trends in the market, solving real life marketing challenges, goal setting and tracking, and measurement tools all the way consumer behavior, market research, branding and more. Discussions are fun and dynamic. Every meeting is intentionally geared to be different based on relevancy to the individual attendees.
Meet Your Host:
Tim Sauvigne is a marketing professional with nearly 20 years experience in consumer engagement, communications planning, predictive modeling, analytics, audience data, attribution and motivational analysis. During his career he has developed engaging communication strategies and managed multi -function client service teams across diverse categories. Past clients include TIAA-CREF, Penske, United Airlines, Marriott International, Sharp Electronics, Martha Stewart Living, ESPN, ABC, ABC News, ABC Family, Pfizer Consumer Healthcare, BMW Motorcycles and Bell South.
His mission is to build a data driven marketing practice that captures consumer motivations through the use of audience segmentation and data backed behaviors. During his agency experience he has partnered with global clients to bring the best-in-class solutions to life. Before starting Capitol Marketing, he has held senior level positions at various global media and advertising agencies including The Martin Agency, Wieden + Kennedy and McGarryBowen.
Special Interest Groups are for AMA Richmond members only.
Lunch provided by Groovin’ Gourmets