Why They Buy

Every company and marketer is driven to increase sales and revenue. Salespeople are focused on closing more deals. Marketing builds and nurtures relationships with potential customers.

Personal values are key to driving buying behavior. Our values affect how we sell and how we want to be sold to, marketed to and communicated with. Messaging must resonate with every buyer to sell your product. Which messages are most impactful?

Whether you are marketing in a digital world or turning over qualified sales leads to your team this is a presentation that will help you understand your customer and how they make buying decisions.

Key Takeaways

Learn how to:

  • Identify the 4 buying personas
  • Influence buying behavior
  • Improve communication and marketing results
  • Use buying values to drive engagement, content and sales

Determine your B.A.N.K. personality type prior to the event and get your complimentary report, www.mybankcode.com/increaseresults

Why They Buy is the new book based on the B.A.N.K. personality system.

About Shelly Pereira:

Shelly Pereira, president of Verance Consulting, brings more than 30 years of experience to her business. Passionate about teaching sales representatives and business owners how to improve their performance and make a bigger impact to reach their full potential.

During her award-winning sales career, Shelly Pereira sold more than $35 million in the printing and graphic communications industry. She has held a variety of leadership positions in sales and marketing. She attributes her success to understanding client needs, creative problem solving, building relationships and always doing what is in the client’s best interest.

Shelly is familiar with meeting sales quotas, pursuing large prospects with long sales cycles, nurturing them while continuing to sell each day and provide outstanding service to her customers. She also knows what it feels like to lose your biggest account, by no fault of your own, and find the courage and strength to get back on track and replace the sales volume to an even higher level. Shelly developed a sales success system which includes business development, selling skills and relationship marketing.

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