Jean Franklin is a senior B2B marketing leader with 18 years of experience spanning brand and content strategy, product marketing, demand generation, and marketing operations. Most recently Content Marketing Director at Diversified, she has built and led go-to-market programs for organizations including Accenture, Booz Allen Hamilton, CapCenter and CapTech, connecting market intelligence, positioning, and content to measurable pipeline outcomes. An early practitioner of AI-augmented marketing, she designed workflows that compressed content production cycles by more than half and contributed directly to marketing-sourced revenue.
It’s the people in marketing who have kept her passion alive throughout her career. Jean carries a deep commitment to the growth and success of the teams she leads and supports with a player-coach leadership style. Her commitment to community extends beyond the office: she coaches youth baseball in Chesterfield County and volunteers with the Richmond Animal League. She keeps herself busy in Moseley, Virginia with her husband, 4 children and 2 cats a 1 dog.