Caroline Bass
LinkedIn AMARichmond

Director, Communications, Social Media

Caroline Bass

Plein Air

As a Brand Coordinator with Plein Air, a marketing and advertising agency built for restaurant and hospitality brands, Caroline works with some of the country’s greatest restaurant brands; including Jim ’N Nick’s Bar-B-Q, Main Event, Tropical Smoothie Cafe, McAlister’s Deli, Krystal, Huddle House, The Greene Turtle, Razzoo’s, and more. She helps lead these accounts strategically to deliver on their business objectives, coordinates their marketing efforts, manages project timelines, develops campaign briefs, and manages internal agency resources. She is involved from ideation to execution, helping evaluate key opportunities for campaigns to come. Caroline received a Bachelors of Business Administration in Marketing from James Madison University. She is a Richmond native and enjoys spending her free time singing with the Richmond Symphony Chorus, serving the community through organizations such as The Doorways, and indulging in Richmond’s many amazing restaurants, breweries, and festivals.

  • President

    Boz Boschen


  • President-Elect

    Amanda Creger


  • Immediate Past President

    Samantha Kramer

    VCU Health

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    Jennifer Murphy

    Hortenstine and McCown

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    Bertie M. Allen

    Grey Matter

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    Caitlin McNichol

    Worksite Labs

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    Todd Wilcox


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    Kevin Wilson

    Commonwealth Dentistry

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    Rendha Maharosa

    ICF Next

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    Amy Baril


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    Amy Morgan

    NDP Agency

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    Patty Sager

    Williams Mullen

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    Antonia Hite

    DJB Hospitality/Sedona Taphouse

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    Sarah Leffler

    Savara Hospitality

  • Director, Communications, PR & Email

    Casey Prentice

    The Hodges Partnership

  • Director, Communications, Website

    Shelby Thompson