Caroline Bass
LinkedIn AMARichmond

Director, Communications, Social Media

Caroline Bass

Plein Air

As a Brand Coordinator with Plein Air, a marketing and advertising agency built for restaurant and hospitality brands, Caroline works with some of the country’s greatest restaurant brands; including Jim ’N Nick’s Bar-B-Q, Main Event, Tropical Smoothie Cafe, McAlister’s Deli, Krystal, Huddle House, The Greene Turtle, Razzoo’s, and more. She helps lead these accounts strategically to deliver on their business objectives, coordinates their marketing efforts, manages project timelines, develops campaign briefs, and manages internal agency resources. She is involved from ideation to execution, helping evaluate key opportunities for campaigns to come. Caroline received a Bachelors of Business Administration in Marketing from James Madison University. She is a Richmond native and enjoys spending her free time singing with the Richmond Symphony Chorus, serving the community through organizations such as The Doorways, and indulging in Richmond’s many amazing restaurants, breweries, and festivals.

  • President

    Amanda Creger


  • President-Elect

    Amy Baril


  • Secretary

    Jason Lee

    Greater Richmond Partnership

  • Treasurer

    Jennifer Murphy

    Hortenstine and McCown

  • Vice President, Membership

    Caitlin McNichol

    Worksite Labs

  • Director, Membership, Groups

    Todd Wilcox


  • Director, Membership Engagement

    Rendha Maharosa

    ICF Next

  • Vice President, Programming

    Amy Morgan

    NDP Agency

  • Director, Programming, CMO Roundtable

    Patty Sager

    Williams Mullen

  • Director, Project Management, Programming

    Talita Schutte


  • Vice President, Sponsorship

    Antonia Hite

    Old Dominion Electric Cooperative (ODEC)

  • Vice President, Communications (Co-chair)

    Sarah Leffler

    Savara Hospitality

  • Vice President, Communications (Co-chair)

    Jason St. Peter


  • Director, Communications, Email

    Ore Diyaolu

  • Director, Communications, Content

    Alie McArdle

    Ink & Influence

  • Graphic Designer

    Mary Kyle

    Addison Clark

  • Vice President, Community Outreach

    Michael Foster

    FABLE Branding + Advertising

  • Director, Community Outreach, Collegiate Relations

    Coleen Moore

    Keiter CPAs