Caroline Bass
LinkedIn AMARichmond

Director, Communications, Social Media

Caroline Bass

Plein Air

As a Brand Coordinator with Plein Air, a marketing and advertising agency built for restaurant and hospitality brands, Caroline works with some of the country’s greatest restaurant brands; including Jim ’N Nick’s Bar-B-Q, Main Event, Tropical Smoothie Cafe, McAlister’s Deli, Krystal, Huddle House, The Greene Turtle, Razzoo’s, and more. She helps lead these accounts strategically to deliver on their business objectives, coordinates their marketing efforts, manages project timelines, develops campaign briefs, and manages internal agency resources. She is involved from ideation to execution, helping evaluate key opportunities for campaigns to come. Caroline received a Bachelors of Business Administration in Marketing from James Madison University. She is a Richmond native and enjoys spending her free time singing with the Richmond Symphony Chorus, serving the community through organizations such as The Doorways, and indulging in Richmond’s many amazing restaurants, breweries, and festivals.

  • President

    Boz Boschen


  • President-Elect

    Amanda Creger


  • Immediate Past President

    Samantha Kramer

    VCU Health

  • Treasurer

    Jennifer Murphy

    Hortenstine and McCown

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    Bertie M. Allen

    Grey Matter

  • Vice President, Programming

    Kevin Wilson

    Commonwealth Dentistry

  • Director, Programming, Education

    Amy Baril


  • Director, Programming, Special Events

    Antonia Hite

    DJB Hospitality/Sedona Taphouse

  • Director, Programming, CMO Roundtable

    Patty Sager

    Williams Mullen

  • Director, Programming, Logistics

    Tim Miller

    ASM Richmond

  • Membership Chair

    Caitlin McNichol

    Worksite Labs

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    Todd Wilcox


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    Rendha Maharosa

    ICF Next

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    Matt Suttmiller

    Dotted Line

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    Sarah Leffler

    Savara Hospitality

  • Director, Communications, Website

    Shelby Thompson


  • Director, Communications, PR & Email

    Casey Prentice

    The Hodges Partnership

  • Director, Collegiate Relations

    Cathy Ferris McPherson

    Mary Baldwin University