Many marketers often wonder: WHAT social platform should we be on? Do we need to be on every one? Which ones should we prioritize? Our group will dig into the standard social platforms (and even some unique ones) to discuss what kind of audiences, brands, or tactics each channel is best suited for. With so many options these days, it can be hard to tell which one your brand should actually be on. Is Facebook right for me? What about Twitter? LinkedIn? Pinterest? Snapchat? TikTok? Let’s find out on March 6.

The Social Media SIG is for members who wish to stay on top of the latest social media marketing trends. Discussion includes best practices and trends to utilize social media to engage consumers and other businesses alike. The group also explores unique uses, case studies and lead generation activities marketers can engage in through use of social media platforms. Discussions are topic-focused and include all platforms such as Facebook, Twitter, LinkedIn, Pinterest, Instagram and more. Group participation is highly encouraged, so come with an open mind and be prepared to share your experiences, insights, ideas and questions.

Hosted by Katlyn Droke, Content Strategist at authentic.

Special Interest Groups are for AMA Richmond members only.

Lunch provided by Groovin’ Gourmets.

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