Kaitlin Painter is a digital marketing leader with nearly 15 years of experience building high-visibility programs that strengthen brands, engage audiences, and connect marketing strategy to measurable business outcomes. She currently serves as Director of Digital Marketing Strategy at EAB, where she leads major initiatives across paid media, EAB’s flagship newsletter, organic social media, conference marketing, and LinkedIn social selling.
Before joining EAB, Kaitlin led digital marketing efforts for Lane & Associates, North Carolina’s largest dental group, supporting more than 50 locations across the state. She also managed digital strategy for several affiliated businesses, including a wedding venue, a beach vacation rental company with 12 locations, and an orthodontic and oral surgery group with 10 locations.
At EAB, Kaitlin developed the company-wide social selling program and serves as an in-house LinkedIn Sales Navigator trainer, helping employees strengthen their professional brands and build more meaningful relationships online. She previously served for three years as co-chair of EAB Marketing’s Engagement Committee and was selected for the company’s Emerging Leaders development program. She holds both a bachelor’s and master’s degree from North Carolina State University.
Kaitlin is most energized by bringing people together, making ambitious ideas practical, and helping others feel more confident using digital platforms. That same passion drew her to AMA Richmond and the opportunity to create more meaningful ways for local marketers to connect, contribute, and grow. Outside of work, Kaitlin enjoys traveling with her husband and two-year-old son, creating content, experimenting with personal style, performing with EAB’s employee band, The Deliverables, and spending time with her rescue dog.