Teach Me How: The Effects of Privacy Regulation on Marketing & Advertising
While national privacy regulations and guidelines have been proposed, there is no single federal law with which all fifty states are required to comply. Rather, there are piecemeal efforts by individual states to take matters into their own hands. Several states have smaller scale privacy regulations but none as potentially influential as the California Consumer Privacy Act (“CCPA”), slated to go into effect January 2020. We will cover a brief history of relevant privacy regulations including a birds eye view of the General Data Privacy Rule from the EU (“GDPR”), gain an understanding of the relevant CCPA provisions, and most importantly discuss how these regulations and the push for a national privacy regulation affects the marketing and advertising industry.
Meet Your Speaker: Ashley S. Brooks
Managing Partner, Schroder Brooks Law Firm PLC
Ashley Simon Brooks joined Schroder Brooks Law Firm after a sixteen-year career as in-house counsel, first at a promotions and marketing agency, and then as associate general counsel for a billion dollar retail and wholesale company. Her practice focuses on advertising, marketing and promotions law including agency/advertiser agreements, sweepstakes and contests, federal and state regulations relating to all forms of advertising, marketing, and promotions. She also works with many clients on issues surrounding privacy and data collection and provides general business law counsel including the drafting of operating agreements and other corporate documents and contracts.
Ashley works with writers, production companies, photographers, filmmakers, cartoonists, entrepreneurs and creative agencies. She has spoken at the Richmond Chapter of the American Marketing Association, the VCU Brand Center and conducted a series on advertising law with the Richmond Ad Club.
She publishes a monthly newsletter called The Ad Matter, where she provides updates on relevant advertising law cases and regulations, and of course, brands behaving badly. Ashley is an active member and avid fan of Richmond’s creative community and serves on several non-profit boards.