Using Google Data Studio to Inspire Smarter Marketing Decisions

Having data is a start.

Being able to access it is a step forward.

Understanding it and being able to analyze it is yet another.

Data visualization helps organizations better understand, analyze and communicate data learnings. Google offers a free tool – Google Data Studio – that allows users to connect their data properties and create customized interactive dashboards that make data more actionable.

During this Teach Me How, Spinnaker Consulting Group’s Marketing Analytics team will provide an overview of the product, build out a dashboard and share different reporting scenarios to help marketers leverage data to inform strategy and communicate results to clients and corporate leadership. From here, Spinnaker Consulting Group’s Marketing Analytics team will host a short Q&A with Dotted Line to share best practices in marketing analytics and campaign reporting.

This event is co-presented by Dotted Line, and the agency’s analytics partner, Spinnaker Consulting Group.

Meet Your Speakers:

Caitlin McNichol, Senior Account Management, Dotted Line
Caitlin is a Senior Account Manager with Dotted Line. She manages a portfolio of clients and is responsible for building strong client relationships, developing marketing strategies, and coordinating with teams to deliver solutions that meet clients’ needs. Prior to Dotted Line, Caitlin worked in production with various roles at Discovery Communications. Caitlin has an undergraduate degree from James Madison University where she studied video editing. She lives in Richmond, VA with her husband, Pat and their two dogs.


Ben Abbott, Consultant, Marketing Analytics, Spinnaker Consulting Group

Ben is a Consultant with Spinnaker Consulting Group. He helps clients make better use of data, rigorously exploring all available information and then focusing on what is most important to drive better results.

In his 20+ year career, Ben has held analytics roles at a variety of companies across industries, including over 10 years at Capital One. Prior to joining Spinnaker, Ben built and ran his own consulting practice that focused on helping companies better leverage their digital properties.

During his time at Capital One, Ben’s responsibilities included marketing strategy, product strategy, credit policy, customer management, and call center analytics. He led teams of analysts as well as cross-functional project teams. He also played key roles in launching Capital One’s early digital capabilities for both acquiring and managing customers.

Ben has an undergraduate degree from Harvard University where he studied Chemistry. He lives in Arlington, VA with his wife Christa and their three children. When Ben isn’t working on Spinnaker projects, he can often be found volunteering with his kids’ soccer teams or Cub Scout dens or helping his wife out with the test prep business she founded.

About Spinnaker Consulting Group

A partner company to Dotted Line, Spinnaker Consulting Group is a hands-on management consulting firm with deep analytic expertise. They mine and analyze data to better connect companies with consumers. They also provide data visualization, predictive analytics, and reporting optimization.

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