While creating awareness and driving traffic to your website are critical steps in the buyer journey, most organizations struggle with how to translate these visitors into business outcomes.

Teach Me How: 5 Ways Hubspot Can Supercharge Your Marketing

Presented by: Emily Shane and Caitlin McNichol of Dotted Line

Join Dotted Line’s Communications Director, Emily Shane, and Caitlin McNichol, Senior Account Manager, for a discussion on how Hubspot can help supercharge digital marketing efforts. During the hour-long session, the duo will share how Hubspot tracks the digital footprint of website visitors to better inform sales conversations and pushes prospects through the sales funnel to drive business outcomes. We’ll also demo several key functions, including their email automation tool as well as the reporting dashboard.

This event is presented by Dotted Line Agency.

dotted line logoDotted Line is a creative marketing agency that specializes in helping ambitious brands grow. Our team has a proven track record building and implementing B2B and B2C marketing strategies. We offer brand, creative, content services and digital lead generation services, all rooted in strategy, for brands that are looking to augment internal marketing teams.


About our Speakers:

Emily Shane — Communications Director

Emily Shane headshot

Communications is Emily’s lifeblood – and she’s been helping organizations craft their story (with the target audience in mind) for more than 15 years. Emily cut her marcom chops at one of Richmond’s largest public relations shops, working with B2B and B2C organizations to craft and implement thoughtful external communications programs that meet target audiences in the places they already reside.

As the Communications Director for Dotted Line, Emily is responsible for external communications, digital content and public relations. In addition to collaborating with account teams on digital strategy, Emily also serves as our Editor-In-Chief, reviewing content before it hits our clients’ inbox to ensure it meets the right strategic and brand notes.

Emily is a proud Richmonder who returned to the city she loves after graduating with a journalism degree from the University of Maryland. Before work each day, Emily is out in the wee hours of the morning, pounding the pavement with her running club. On the weekends,
you’ll find Emily, her husband and their two elementary-school kids hiking, biking or paddle boarding while soaking up Virginia’s natural beauty.

Caitlin McNichol — Senior Account Manager

Caitlin McNichol headshotCaitlin is a Senior Account Manager with Dotted Line where she manages a portfolio of retainer engagements and is responsible for building strong client relationships, developing marketing strategies, and coordinating with teams to deliver solutions that meet clients’ needs.  As part of her account activity, Caitlin has become the agency’s go to resource when it comes to digital lead generation best practices on Hubspot.

Prior to Dotted Line, Caitlin worked in television production and digital media with various roles at Discovery Communications. Caitlin has an undergraduate degree from James Madison University where she studied video editing.

On the weekends, she loves to hike in the mountains with her husband, Pat and their two dogs Leo and Max.

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