AMA Richmond is excited to announce that for our 2019 summer book club, we’re jumping into The Next Big Idea Book Club. They are generously offering AMA Richmond Members 10% off. No membership from The Next Big Idea Book Club is necessary to participate in the book club, but we wanted to extend the offer to our members as a way to stay on top of leading business and leadership books. To get your 10% off AMA discount, visit:

About the Book:

*Wall Street Journal bestseller

*Next Big Idea Club selection—chosen by Malcolm Gladwell, Susan Cain, Dan Pink, and Adam Grant as one of the “two most groundbreaking new nonfiction reads of the season”

*Washington Post’s “10 Leadership Books to Watch for in 2019”

*’s “10 Business Books You Need to Read in 2019”

*Business Insider’s “14 Books Everyone Will Be Reading in 2019”

*Management Today’s “Top Business Books to Read in 2019”

“This book has everything: new ideas, bold insights, entertaining history and convincing analysis. Not to be missed by anyone who wants to understand how ideas change the world.” —Daniel Kahneman, winner of the Nobel Prize and author of Thinking, Fast and Slow

What do James Bond and Lipitor have in common? What can we learn about human nature and world history from a glass of water?

In Loonshots, physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs.

Drawing on the science of phase transitions, Bahcall shows why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them, just as flowing water will suddenly change into brittle ice. Mountains of print have been written about culture. Loonshots identifies the small shifts in structure that control this transition, the same way that temperature controls the change from water to ice.

Over the past decade, researchers have been applying the tools and techniques of phase transitions to understand how birds flock, fish swim, brains work, people vote, criminals behave, ideas spread, diseases erupt, and ecosystems collapse. If twentieth-century science was shaped by the search for fundamental laws, like quantum mechanics and gravity, the twenty-first will be shaped by this new kind of science. Loonshots is the first to apply these tools to help all of us unlock our potential to create and nurture the crazy ideas that change the world.

About the Author:

SAFI BAHCALL received his BA summa cum laude in physics from Harvard and his PhD from Stanford. After working for three years as a consultant for McKinsey, he co-founded a biotechnology company developing new drugs for cancer. He led its IPO and served as its CEO for 13 years. In 2008, he was named E&Y New England Biotechnology Entrepreneur of the Year. In 2011, he worked with the president’s council of science advisors (PCAST) on the future of national research.

Facilitator: Christen Daniels

Christen Daniels spends her days developing digital marketing strategies that drive business results for clients, and spending a higher-than-average amount of time on social media in the name of “research.” She has over 10 years of digital marketing experience advising clients both big and small in a wide variety of industries on branding, content marketing, integrated creative campaigns, and social media execution.

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