AMA Richmond is excited to announce that for our 2019 summer book club, we’re jumping into The Next Big Idea Book Club. They are generously offering AMA Richmond Members 10% off. No membership from The Next Big Idea Book Club is necessary to participate in the book club, but we wanted to extend the offer to our members as a way to stay on top of leading business and leadership books. To get your 10% off AMA discount, visit:

About the Book:

Discover how those who change the world do so with this thoughtful and timely book
Why do some changes occur, and others don’t? What are the factors that drive successful social and environmental movements, while others falter? How Change Happens examines the leadership approaches, campaign strategies, and ground-level tactics employed in a range of modern social change campaigns. The book explores successful movements that have achieved phenomenal impact since the 1980s—tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination. It also examines recent campaigns that seem to have fizzled, like Occupy Wall Street, and those that continue to struggle, like gun violence prevention and carbon emissions reduction. And it explores implications for movements that are newly emerging, like Black Lives Matter. By comparing successful social change campaigns to the rest, How Change Happens reveals powerful lessons for changemakers who seek to impact society and the planet for the better in the 21st century.

Whatever cause inspires you, advance it by applying the must-read advice in How Change Happens—whether you lead a social change effort, or if you’re tired of just watching from the outside and want to join the fray, or if you simply want to better understand how change happens, this book is the place to start.

About the Author:

Author Leslie Crutchfield is a writer, lecturer, social impact advisor, and leading authority on scaling social innovation. She is Executive Director of the Global Social Enterprise Initiative (GSEI) at Georgetown University’s McDonough School of Business, and co-author of two previous books, Forces for Good and Do More than Give. She serves as a senior advisor with FSG, the global social impact consulting firm. She is frequently invited to speak at nonprofit, philanthropic, and corporate events, and has appeared on shows such as ABC News Now and NPR, among others. She is an active media contributor, with pieces appearing in The Washington Post., CNN/Money and Harvard Business

Facilitator: Christen Daniels

Christen Daniels spends her days developing digital marketing strategies that drive business results for clients, and spending a higher-than-average amount of time on social media in the name of “research.” She has over 10 years of digital marketing experience advising clients both big and small in a wide variety of industries on branding, content marketing, integrated creative campaigns, and social media execution.

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