Meeting Topic

Social media marketing without all the “marketing.” What customers mean when they say they want brands to be more human on social.

Key takeaways:

  • Several examples of brands that are killing it on social media, and why.
  • Tips for developing a more human approach to one’s own social media marketing. Hint: We’ll do some live social posting, so be ready to tag your favorite brands! (Part of the exercise being, to see whether you get a reply, and if so, how did it make you feel?)
  • The importance of social listening, tips for how to do it, and how to use what you learn.

Target audience:

  • Enlightened Initiate: 0-7 years of experience, college students, coordinators, managers
  • Marketing Maestro: 8+ years of experience, Senior Managers, Directors
  • Sales Champion: Experienced sales and business development
  • Seasoned veteran: 25+ years of experience, VPs, SVPs, CMOs
  • Applied Academic

About Social Media SIGs:

The definition of social media, according to Merriam-Webster, is, “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).” Brands that have proven success marketing on social media are creating their own loyal communities by being human, relatable and engaging with customers in ways that make sense for each platform.

In the Social Media SIG, we’ll break down what it means to be “human” on social and explore practical ways to achieve similar results for our own businesses. From content and copywriting tips, to audience research and targeting, to critical differences in platforms, we’ll share and learn from each other. Happy customers’ word-of-mouth is one of the most effective (and least expensive) ways to drive revenue. Let’s figure out how to harness that power!

Hint: Live social sharing will be involved. Get ready to have fun, as social media should be!

Hosted by Elizabeth Keene, award-winning pet humor blogger and social media marketing consultant/coach at CardiCreative.

Special Interest Groups are for AMA Richmond members only.

Lunch provided by Groovin’ Gourmets.

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