Topic: Creating diverse, inclusive and accessible content

This discussion-based SIG event will continue our previous conversation about how the Black Lives Matter movement has impacted brands’ tone, efforts and content on social media as well as touch on inclusive and accessible content. From language to representation in imagery to compliance and more, we’ll touch on a few key audiences to consider when posting on social media and resources for support. Please be prepared to share some ways your company is incorporating these elements into your social strategy or bring 1-2 examples of brands you feel do a good job in this space.

About Social Media SIGs

The definition of social media, according to Merriam-Webster, is, “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).” Brands that have proven success marketing on social media are creating their own loyal communities by being human, relatable and engaging with customers in ways that make sense for each platform.

In the Social Media SIG, we’ll break down what it means to be “human” on social and explore practical ways to achieve similar results for our own businesses. From content and copywriting tips, to audience research and targeting, to critical differences in platforms, we’ll share and learn from each other. Happy customers’ word-of-mouth is one of the most effective (and least expensive) ways to drive revenue. Let’s figure out how to harness that power!

**Zoom details will be sent out 24 hours before the event.**

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