Meeting Topic: Everyone Loves a Good Story: Storytelling with Data

Key Takeaways

  • Put yourselves in the patients’/customers’ shoes – don’t start with what you want to tell them, create opportunity for a discussion
  • How to leverage data to lead others to your conclusions
  • What’s been impactful for you/others either as patients or consumers – what stories resonated with you?

About Healthcare Marketing Special Interest Group:

Healthcare is undergoing an unprecedented amount of change including consumerism, quality payment plans, high deductible health plans, and telehealth, as examples. Marketers in this field must adapt and change to meet the needs of their stakeholders, from patients to B2B. Keeping up with regulations, reducing risk, and understanding customer needs, must be balanced with creativity and taking risks. Join the AMA Healthcare Marketing SIG to learn and grow together during this turbulent time.

Sponsored by: McKesson Business Analytics

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