Meeting Topic: Managing a Sustainable (and Successful) Content Marketing Program
- Developing and refining a content marketing strategy
- Fundamental tactics for creating magnetic and engaging content, consistently
- Promoting content and tracking the impact of your efforts
About Content Marketing Special Interest Groups:
Topics span all aspects of content marketing including content strategy, content creation, campaign development, publishing, promotion, lead generation, tools and analytics. Other topics closely linked to content marketing, such as B2B marketing, inbound marketing, SEO, social media marketing and PR, are also part of the conversation. Discussions are topic-focused and led by a facilitator. Come prepared to share your experiences, insights and ideas at this informal, yet educational peer-based group.