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Context: The Next Marketing Frontier That’s Right in Front of Us
In a world of infinite media, content is now a commodity, making it impossible to stand out from the pack. Yet top-performing marketers are breaking through the noise repeatedly with 10x multiples or more. Join author and Salesforce marketing futurist Mathew Sweezey as he showcases the magic harvested from new research of 11,000 brands, revealing for the first time the new idea of context-based marketing being adopted by these high performers, and the changes you’ll need to put in place to break though the infinite noise and motivate action.
Three Key Takeaways:
- Who is the Post-AI consumer, and what it will take to motivate him
- What context marketing is and how to use it
- Why your executives must buy into a “new idea of marketing”