Don’t Just ‘Make the Logo Bigger’: Managing Difficult Stakeholders
What if your marketing organization ran smoothly and profitably? It starts by finding ways to manage your most-demanding stakeholders!
Karl Sakas from Sakas & Company will share how to make work more fun and less stressful, whether you serve external or internal “clients.”
- What your stakeholders really want from you… even when they have trouble communicating.
- A simple yet powerful process to say “no” when stakeholders want you to say “yes.”
- The shortcut that helps you get powerful intel to prevent problems before things start.
About Karl Sakas
Growth is good… until it gets out of control. As a management consultant and executive coach at Sakas & Company, Karl has advised hundreds of marketing firms on every inhabited continent. He is the author of two books and 300+ articles, and he speaks at events like Bureau of Digital, Content Marketing World, INBOUND, and SMX. Outside of work, Karl is a past president of AMA Triangle and volunteers as a bartender on an antique train. Get a free copy of his popular Don’t Just Make the Logo Bigger eBook when you sign up for his twice-a-week agency tips.