A More Resilient World? Big Questions on Post-Covid Culture and Strategy
We all know COVID-19 has been a significant force in our lives this year—but how has it fundamentally changed the way we think, feel, and behave? And what does it potentially mean for our future?
Four female brand strategists from across the globe got together to answer these questions, drawing on their backgrounds in cognitive and behavioral science, research, and branding. They found seven key shifts, and underlying tensions, that are driving how we make decisions in our new day-to-day reality.
In this webinar, we will focus on two of these major shifts and what they mean for organizations trying to chart a new path forward with consumers. Get a framework to understand the tensions driving our culture, from new categories of language to the return of function over fashion—and everything in between. Learn what questions we should be asking to help drive successful, sustainable brand strategies moving forward.
Whether you design services, make products, manage a team or simply are curious about how people live, work, and play – there’s something in here for you.
- What tensions are at the root of our “new normal” in daily life, and what does it mean to businesses that we lead?
- What should we consider as we form strategies to adjust and adapt to new consumer thinking and behavior?
- Considerations for potentially long-standing cultural impacts vs. temporary ones—and how to know the difference.