This month’s topic: Taking the mystery out of building a better marketing model for your brand
Testing strategies and developing agile marketing plans that deliver value.
Marketing strategy is a place for marketers of all types—corporate marketing, brand marketing, marketing consultant and agency executives—to network and discuss marketing from a holistic perspective. Discussions are peer-based information sharing and dialogue spanning all aspects of marketing from the use of traditional vs. non-traditional and new media types, best practices, current issues/news/trends in the market, solving real life marketing challenges, goal setting and tracking, and measurement tools all the way consumer behavior, market research, branding and more. Discussions are fun and dynamic. Every meeting is intentionally geared to be different based on relevancy to the individual attendees.
Host: Carol Gregory, Account Planner at Elevation
Special Interest Groups are for AMA Richmond members only.
Lunch provided by Groovin’ Gourmets.