About this Event
New Time: SIGs will now be hosted from 1:00 pm – 2:00 pm
New Format: We will have only one SIG meeting per month (instead of two). Each topic will have its own breakout room within the meeting (i.e. for the January event, there will be one breakout room for Healthcare and one breakout room for Social Media. SIG Leaders will lead the discussion in their breakouts.)
1-1:05 Welcome | 1:05 – 1:55 Breakout rooms | 1:55 – 2:00 closing
*Free for members, $5 for guests
Participants will receive an email with Zoom login details 24 hours before the event.
Social Media Breakout Room
Sponsored by: The Hodges Partnership
Hosted by: Amanda Colocho at Hodges Partnership
Topic: Creating diverse, inclusive, and accessible content
This discussion-based SIG event will touch on creating inclusive and accessible content. From language to representation in imagery to compliance and more, we’ll touch on a few key audiences to consider when posting on social media and resources for support. Please be prepared to share some ways your company is incorporating these elements into your social strategy or bring 1-2 examples of brands you feel do a good job in this space.
Healthcare Marketing Breakout Room
Sponsored by: McKesson
Hosted by: Tracy Crowley at McKesson
Topic: Cutting through the noise in a pandemic world – developing effective CTAs
- What has changed and how do we need to adjust our CTAs in a virtual world?
- What is working – and what is not
- Bring your upcoming CTA needs for groupthink