Healthcare is undergoing an unprecedented amount of change including consumerism, quality payment plans, high deductible health plans, and telehealth, as examples. Marketers in this field must adapt and change to meet the needs of their stakeholders, from patients to B2B. Keeping up with regulations, reducing risk, and understanding customer needs, must be balanced with creativity and taking risks. Join the AMA Healthcare Marketing SIG to learn and grow together during this turbulent time.
Hosted by Tracy Crowley, Senior Marketing Manager at McKesson Corporation
Special Interest Groups are for AMA Richmond members only.
Lunch provided by Groovin’ Gourmets.