Meeting Topic: Meaningful Feedback from Patients – Asking Questions that Inspire Actionable Survey Results

Key Takeaways

  • When your survey results say the coffee is cold – does that mean everything else was good? Learn how to design questions for meaningful responses.
  • Leveraging different feedback channels – listening in on the conversation that doesn’t get written down on a survey.
  • How much it too much? When and where to ask for feedback.

About Healthcare Marketing SIG:

Healthcare is undergoing an unprecedented amount of change including consumerism, quality payment plans, high deductible health plans, and telehealth, as examples. Marketers in this field must adapt and change to meet the needs of their stakeholders, from patients to B2B. Keeping up with regulations, reducing risk, and understanding customer needs, must be balanced with creativity and taking risks. Join the AMA Healthcare Marketing SIG to learn and grow together during this turbulent time.

Parking and Building Information:

McKesson is located in the Deep Run III corporate center. Parking is available across the street from the building in the lot or parking garage. After entering the building, check in with the front desk receptionist who will direct you to the meeting location.

Lunch provided by Groovin’ Gourmets

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