Meeting Topic: Thought Leadership Marketing – Integrating Key Contributors in Healthcare

We are joined by subject matter expert Maxine Milazzo, Health Systems Marketing Manager for McKesson Medical-Surgical.

Key Takeaways:

  • Where can thought leadership marketing be integrated beyond the website?
  • What makes a good thought leader? Thinking beyond the clinical staff and aligning to your key marketing goals.
  • How do I know if my thought leadership initiatives are successful?

About Healthcare Marketing SIG:

Healthcare is undergoing an unprecedented amount of change including consumerism, quality payment plans, high deductible health plans, and telehealth, as examples. Marketers in this field must adapt and change to meet the needs of their stakeholders, from patients to B2B. Keeping up with regulations, reducing risk, and understanding customer needs, must be balanced with creativity and taking risks. Join the AMA Healthcare Marketing SIG to learn and grow together during this turbulent time.

Parking and Building Information:

McKesson is located in the Deep Run III corporate center. Parking is available across the street from the building in the lot or parking garage. After entering the building, check in with the front desk receptionist who will direct you to the meeting location.

Lunch provided by Groovin’ Gourmets

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