For online or mobile advertising that connects to a website, the performance of the advertising campaign can be tracked by website analytics (e.g, Google Analytics). The website analytics software captures many metrics from each visitor and the metrics can be filtered to identify visitors from specific advertising platforms. Topics for discussion will include: determining CPC benchmarks, converting CPM advertising to CPC for comparison to CPC benchmarks, evaluating visitor behavior and conversions as measures of success and reviewing geographic information to evaluate targeting results.

Hosted by Jackie Niblock, Director of Digital Marketing at Lewis Media Partners.

Special Interest Groups are for AMA Richmond Members only.

Lunch provided by Groovin’ Gourmets.

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