New Time: SIGs will now be hosted from 1:00 pm – 2:00 pm

New Format: We will have only one SIG meeting per month (instead of two). Each topic will have its own breakout room within the meeting (i.e. for the January event, there will be one breakout room for Healthcare and one breakout room for Social Media. SIG Leaders will lead the discussion in their breakouts.)

Agenda

1-1:05 Welcome | 1:05 – 1:55 Breakout rooms | 1:55 – 2:00 closing

*Free for members, $5 for guests

Participants will receive an email with Zoom login details 24 hours before the event.

Group Branding Breakout Room

Sponsored by: Dotted Line

Hosted by: Lauren Sweeney at Dotted Line

Topic: Brands that never lost sight of their “why” during the pandemic:

Companies keeping connections with their customers by remaining true to their voice and vision.

Key Takeaways

• The benefits of brands staying true to their strategic vision and values, especially in difficult times.
• Messaging can be even more powerful in changing times.
• How brands looked beyond their products and sales and became contributors in coping with the pandemic.

CONTENT MARKETING BREAKOUT ROOM

Sponsored by: circle S studio

Hosted by: Tim Asimos at circle S studio

Topic: Do This, Not That! 21 Actionable Ideas to Elevate Lackluster Content Marketing

Modern content marketing requires new strategies, tactics, skills and tools—and
perpetual optimization. But many companies continue to deploy the same content
strategies and tactics year after year even though they may no longer be effective.
To gain an edge, innovative marketers are expanding their content marketing
playbook to deliver more client-focused content that generates results and drives
greater impact.
This presentation aims to help attendees identify lackluster areas of their content
marketing and understand exactly what it takes to get results in 2021. We’ll touch
on virtually all facets of content marketing, from strategy to planning, content
creation to publishing, and from promotion to repurposing. We’ll even address how
to get more content from subject matter experts. Attendees will walk away with
practical and actionable ideas that will help them elevate their firm’s content
marketing efforts and crush the competition.

Key Takeaways

By the end of this presentation participants will be able to:

• Diagnose problem areas of their content marketing
• Identify old tactics to drop and the new tactics to adopt
• Implement strategies, tips and tools that will expand their content marketing playbook