Topic: Brand Refreshes
1. Research and recognition
How to read the clues that suggest it’s time to refresh your brand, and how to determine if you have enough research to do it effectively.
2. A brand refresh should always start with strategy.
Know your company’s destination and progress so your refreshed brand remains aligned with your mission and vision.
3. A new brand identity is not just a logo.
Be sure you’re planning for a new way to talk about your company, present it visually and implement changes across the organization.
**Zoom details will be sent out 24 hours before the event.**