[Virtual] Brand Refreshes SIG

Topic: Brand Refreshes

Key Takeaways:

1. Research and recognition
How to read the clues that suggest it’s time to refresh your brand, and how to determine if you have enough research to do it effectively.

2. A brand refresh should always start with strategy.
Know your company’s destination and progress so your refreshed brand remains aligned with your mission and vision.

3. A new brand identity is not just a logo.
Be sure you’re planning for a new way to talk about your company, present it visually and implement changes across the organization.

 

**Zoom details will be sent out 24 hours before the event.**

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