Special Interest Groups—also known as “SIGs”—are small discussion groups for AMA members to come together to focus on specific topics, share ideas and insights, strategies for marketing and strengthen relationships.

Each SIG group has a member facilitator who provides the venue and guides the discussion. SIGs focus on a specific marketing discipline, and topics are selected before every meeting—to help members determine whether they will invest their time to attend.

Each SIG group meets every other month for an hour, unless otherwise noted. For convenience, AMA Richmond includes a complimentary meal for members who register by the deadline.



Members benefit from the small, informal SIG forum. It’s truly an open and interactive discussion, not a talking head. Members value the opportunity to more deeply discuss a topic, exploring questions, solutions, tips, resources, best practices and lessons learned. And they appreciate the chance to connect with and learn from peers who bring a variety of perspectives and backgrounds to the table, and yet share common goals and experiences.


Members must register in advance for each SIG using the registration link provided on our website, emails, or social media accounts. Because space is limited, the earlier you register the better. SIGs are exclusively for AMA Richmond members only and are free to attend, unless otherwise noted. Members are encouraged to attend any SIG group of interest, and are welcome to attend more than one! It’s important to note members are not obligated to attend every meeting of a SIG group—just register for those you can.


Content Marketing

The Content Marketing SIG is a discussion group for marketers to network with one another and discuss current best practices in content marketing. Topics span all aspects of content marketing including content strategy, content creation, campaign development, publishing, promotion, lead generation, tools and analytics. Other topics closely linked to content marketing, such as B2B marketing, inbound marketing, SEO, social media marketing and PR, are also part of the conversation. Discussions are topic-focused and led by a facilitator. Come prepared to share your experiences, insights and ideas at this informal, yet educational peer-based group.

  • Host: Tim Asimos, Director of Digital Innovation at circle S studio
  • Location: circle S studio, Corrugated Box Building, 201 West 7th St., Richmond, VA 23224.
  • The event is held on the 2nd floor. There is free on-street parking on the streets in front of and next to the building.

Social Media

The Social Media SIG is for members who wish to stay on top of the latest social media marketing trends. Discussion includes best practices and trends to utilize social media to engage consumers and other businesses alike. The group also explores unique uses, case studies and lead generation activities marketers can engage in through use of social media platforms. Discussions are topic-focused and include all platforms such as Facebook, Twitter, LinkedIn, Pinterest, Instagram and more. Group participation is highly encouraged, so come with an open mind and be prepared to share your experiences, insights, ideas and questions.

  • Host: Katlyn Droke, Content Strategist, AuthX
  • Location: AuthX, 101 W. 7th Street, Richmond, VA 23224

Marketing Strategy

Marketing strategy is a place for marketers of all types—corporate marketing, brand marketing, marketing consultant and agency executives—to network and discuss marketing from a holistic perspective. Discussions are peer-based information sharing and dialogue spanning all aspects of marketing from the use of traditional vs. non-traditional and new media types, best practices, current issues/news/trends in the market, solving real life marketing challenges, goal setting and tracking, and measurement tools all the way consumer behavior, market research, branding and more. Discussions are fun and dynamic. Every meeting is intentionally geared to be different based on relevancy to the individual attendees.

  • Host: Carol Gregory, Account Planner at Elevation
  • Location: Nine West Main Street, Richmond, VA 23220

Digital Marketing

For online or mobile advertising that connects to a website, the performance of the advertising campaign can be tracked by website analytics (e.g, Google Analytics). The website analytics software captures many metrics from each visitor and the metrics can be filtered to identify visitors from specific advertising platforms. Topics for discussion will include: determining CPC benchmarks, converting CPM advertising to CPC for comparison to CPC benchmarks, evaluating visitor behavior and conversions as measures of success and reviewing geographic information to evaluate targeting results.

  • Host: Jackie Niblock
  • Location: 500 Libbie Avenue, Suite 2-C, Richmond, VA 23226

Healthcare Marketing

Healthcare is undergoing an unprecedented amount of change including consumerism, quality payment plans, high deductible health plans, and telehealth, as examples. Marketers in this field must adapt and change to meet the needs of their stakeholders, from patients to B2B. Keeping up with regulations, reducing risk, and understanding customer needs, must be balanced with creativity and taking risks. Join the AMA Healthcare Marketing SIG to learn and grow together during this turbulent time.

Hosted by Tracy England, Senior Marketing Manager at McKesson Corporation


For questions about SIG registration, please contact the AMA Richmond Admin Office at 804.427.6982 or info@amarichmond.org.