Erin Bishop
Email AMARichmond

VP - Sponsorship

Erin Bishop


A principal at SIR, Erin oversees the various aspects of the firm’s qualitative research efforts — planning, design, recruitment, facilitation, and analysis and reporting. She leads the firm’s use of an innovative research approach called bulletin board focus groups (BBFGs), a methodology that transforms the traditional in-person focus group into a multiday online session that capitalizes on new interactive technologies. The insights from BBFGs can more than double clients’ return on investment from the classic, in-person focus group approach.

Before joining SIR in fall 2016, Erin served as president of EAB Research, a successful Richmond-based qualitative and quantitative research firm that she founded in 2003. For EAB Research, she provided communications and new-product development insights to clients in virtually all market sectors, from international Fortune 500 clients to aspiring local agencies. A strong believer in giving back, Erin kept a pro bono project active at all times.

Over the course of her career, Erin has facilitated more than 1,000 focus group sessions and ethnographic studies, both online and in person. She has also moderated more than 800 in-depth interviews and managed upwards of 300 surveys. Trained at the RIVA Moderator Training Institute, Erin frequently moderates sessions with special populations such as seniors, children and teens, C-level executives, physicians, and attorneys, in addition to her extensive general consumer experience.

Erin is a distinguished graduate from the University of Virginia’s psychology program with an emphasis on group dynamics and interpersonal interaction. After graduation, she completed the Darden McIntire Business Institute program.

Contact information:
SIR, 2601 Floyd Avenue, Richmond, VA 23220

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