Cathy Ferris McPherson

Director, Collegiate Relations

Cathy Ferris McPherson

Mary Baldwin University


Since 1993, Cathy “Cat” Ferris McPherson has been teaching, motivating, coaching, and advising students at Mary Baldwin University. She is an associate professor and the Chair of the Business & Marketing Communication department, and teaches courses online, which include marketing, advertising, buyer behavior, and business strategy, with an emphasis on sustainability and social responsibility. 

In addition to her time in the “ivory tower”, she has worked with corporate clients in all aspects of marketing. She is a professionally trained focus group moderator, specializing in the areas of retail and service marketing. As a business consultant she has worked closely with a variety of organizations in the areas of brand strategy and loves speaking about the importance of building brands from within the organization (Why spend money on advertising when you can’t deliver on the brand promise?!) and branding as a personal growth philosophy. 

Cat has been a member of AMA Richmond since 1990 and is a Past President of the Richmond Chapter.

  • President

    Boz Boschen

    McKesson

  • President-Elect

    Amanda Creger

    EY

  • Immediate Past President

    Samantha Kramer

    VCU Health

  • Treasurer

    Jennifer Murphy

    Hortenstine and McCown

  • Secretary

    Bertie M. Allen

    Grey Matter

  • Vice President, Programming

    Kevin Wilson

    Commonwealth Dentistry

  • Director, Programming, Education

    Amy Baril

    NDP

  • Director, Programming, Special Events

    Antonia Hite

    DJB Hospitality/Sedona Taphouse

  • Director, Programming, CMO Roundtable

    Patty Sager

    Williams Mullen

  • Director, Programming, Logistics

    Tim Miller

    ASM Richmond

  • Membership Chair

    Caitlin McNichol

    Worksite Labs

  • Director, Membership, Groups

    Todd Wilcox

    Effectv

  • Director, Membership Engagement

    Rendha Maharosa

    ICF Next

  • Sponsorship Chair

    Matt Suttmiller

    Dotted Line

  • Communications Chair

    Sarah Leffler

    Savara Hospitality

  • Director, Communications, Website

    Shelby Thompson

    Markel

  • Director, Communications, Social Media

    Caroline Bass

    Plein Air

  • Director, Communications, PR & Email

    Casey Prentice

    The Hodges Partnership