Cathy Ferris McPherson

Director, Collegiate Relations

Cathy Ferris McPherson

Mary Baldwin University


Since 1993, Cathy “Cat” Ferris McPherson has been teaching, motivating, coaching, and advising students at Mary Baldwin University. She is an associate professor and the Chair of the Business & Marketing Communication department, and teaches courses online, which include marketing, advertising, buyer behavior, and business strategy, with an emphasis on sustainability and social responsibility. 

In addition to her time in the “ivory tower”, she has worked with corporate clients in all aspects of marketing. She is a professionally trained focus group moderator, specializing in the areas of retail and service marketing. As a business consultant she has worked closely with a variety of organizations in the areas of brand strategy and loves speaking about the importance of building brands from within the organization (Why spend money on advertising when you can’t deliver on the brand promise?!) and branding as a personal growth philosophy. 

Cat has been a member of AMA Richmond since 1990 and is a Past President of the Richmond Chapter.

  • President

    Samantha Kramer

    VCU Health

  • President-Elect

    Boz Boschen

    McKesson

  • Immediate Past President

    Alex Mercer

    Outdoor Living Brands

  • Secretary

    Aylin Berkowitz

    Capital One

  • Treasurer

    Jennifer Murphy

    Meadows Urquhart Acree & Cook

  • Vice President, Communications

    Amanda Creger

    Modo Modo

  • Vice President, Membership

    Juliana Thomas

    Spotts Fain PC

  • Vice President, Sponsorship

    Caitlin McNichol

    Dotted Line

  • Director, Mentorship

    Amanda Colocho

    The Hodges Partnership

  • Vice President, Programming

    Kevin Wilson

    Dominion Payroll

  • Director, Programming, CMO Roundtable

    Patty Sager

    Williams Mullen

  • Director, Programming, Special Events

    Antonia Hite

    circle S studio

  • Director, Programming, Education

    Amy Baril

    NDP/Neathawk360

  • Director, Programming, Logistics

    Tim Miller

    ASM Richmond

  • Director, Communications, Email

    Sarah Leffler

    Savara Hospitality

  • Director, Communications, Social Media

    Caroline Bass

    CoStar Group

  • Director, Communications, PR & Social Media

    Casey Prentice

    The Hodges Partnership

  • Director, Communications, Website

    Shelby Thompson

    Markel

  • Director, Membership, Groups

    Todd Wilcox

    effectv

  • Director, Membership Engagement

    Rendha Maharosa

    Virginia Health Information

  • Director, Sponsorship

    Jennifer Barbin