Director, Collegiate Relations
Cathy Ferris McPherson
Mary Baldwin University
Since 1993, Cathy “Cat” Ferris McPherson has been teaching, motivating, coaching, and advising students at Mary Baldwin University. She is an associate professor and the Chair of the Business & Marketing Communication department, and teaches courses online, which include marketing, advertising, buyer behavior, and business strategy, with an emphasis on sustainability and social responsibility.
In addition to her time in the “ivory tower”, she has worked with corporate clients in all aspects of marketing. She is a professionally trained focus group moderator, specializing in the areas of retail and service marketing. As a business consultant she has worked closely with a variety of organizations in the areas of brand strategy and loves speaking about the importance of building brands from within the organization (Why spend money on advertising when you can’t deliver on the brand promise?!) and branding as a personal growth philosophy.
Cat has been a member of AMA Richmond since 1990 and is a Past President of the Richmond Chapter.
