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Tag: Marketing Automation

marketing automation Sep 15

Achieve Better Marketing and Sales Alignment With Marketing Automation

Marketing automation software provides marketers with a virtual playground of helpful tools for more targeted and effective digital marketing. But the ability to achieve better alignment between marketing and sales…

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lead nurturing Aug 13

Lead Nurturing Strategies Everyone Should Know

Did you know that a whopping 79 percent of marketing leads never convert to sales? The most common reason cited by Marketing Sherpa is a lack of lead nurturing. Don’t…

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Aug 13

6 Tips For a Successful Marketing Automation Implementation

Marketing automation is a powerful technology platform that provides marketers with a rich set of tools to manage the components of their online marketing programs. But without a successful implementation,…

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