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Tag: Analytics

Sep 18

Customer Analytics: Putting the “Me” In Marketing

The way consumers are researching and buying products has shifted significantly in recently years. Consumers have taken control of their purchase process. With websites, blogs, Facebook updates, online reviews and…

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Jun 5

Measure Twice, Market Once – Best Ways to Set Marketing Objectives

Too many campaigns are launched without setting clear marketing objectives upfront. In 6 months when you look back, how will you know you were successful if you don’t have clarity…

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