October 2009 What’s in a Name? Thursday, October 15^th Luncheon 11:30-1:00 pm What’s in a Name? How Christian Children’s Fund became ChildFund Christian Children’s Fund is a widely recognizable brand, not only in Richmond, but around the world. So, why did they choose to change their name? Join Mike Pressendo, VP of Global Marketing and Strategic Resources for ChildFund, as he shares an international perspective to marketing a non-profit and the importance of alignment and rebranding. He will also give insight on child poverty and what YOU should know. Prior to joining ChildFund, Mike led the marketing and branding initiatives at the Make-A-Wish Foundation of America as its director of Brand Communications. While there, he was instrumental in transforming its brand and e-marketing strategies, helping it achieve its status as one of the most well-known and highly regarded children’s charities in the United States. He is described by colleagues as strategic and savvy when it comes to the web and is a great builder of networks and alliances. October luncheon sponsored by iSandbox. iSandbox is a full-service direct response marketing agency.  We’re capable, easy to work with and passionate about delivering superior, measurable results. Register To Attend Be an AMA-Richmond Luncheon Sponsor Benefits of being an AMA-Richmond Luncheon Sponsor include: Your company name on the AMA-Richmond website Your company logo on handouts at each table The opportunity to announce the luncheon speaker and TWO minutes to talk about your company at the podium! There are Silver and Bronze level sponsorships available. Silver is $2,500/year and Bronze is $800/year. All Silver and Bronze sponsors will get their company logo on the screen during the entire Luncheon. For more information about AMA-Richmond luncheon sponsorships, contact Peter Larsen. AMA 2009 Fall Membership Drive  “Positioning Yourself for the New Economy” Are better times ahead? Is the recovery on the way? In these challenging economic times, it seems like everyone is either looking for employment or trying to do everything they can to keep their job. Attending networking events, keeping up with industry trends and professional self-development has become a priority for all marketers.  Staying connected to your profession and differentiating yourself has never been more important. We are inviting you to join AMA Richmond during our 2009 Fall Membership Drive from September 8-November 8. It’s the best time to join because of all the benefits you just heard about plus the following bonus extras: Save $30 off your initial membership fee Receive a Free $20 MasterCard Gift Card $100 Elevation Membership Scholarship (available to the first 20 eligible members) To learn more about the benefits of joining the American Marketing Association, click here Better yet, attend one of our monthly luncheon meetings and personally experience the benefits.  Click here to go to our AMA Richmond Chapter website to learn more and to register for the meeting.  Stay tuned for more exciting news about the 2009 Fall Membership Drive!  Stand Out….             Invest in yourself….          ...Join AMA Richmond! October Market Dialogue – Members Only Interactive Brand Engagement — a Strategic Perspective Join your marketing friends on Tuesday, October 27^th for a Market Dialogue event. “Interactive Brand Engagement — a Strategic Perspective” features Ron Fink and Joe Ruiz, Founders and Managing Partners of Strategic Marketing Solutions, LLC. With over 65 years of combined marketing experience, Strategic Marketing Solutions, LLC has been helping consumer packaged goods, healthcare, and financial service clients address their critical marketing challenges. You’ll hear how some companies have effectively used interactive marketing to get to the right audience, build sales, and enhance their brand. Then, join in on the discussion about how your company and others can integrate interactive marketing into the marketing mix. Watch for an email invitation coming soon! FREE Marketing Advice for Small Business Owners, October 5th - 9th AMA-Richmond will be part of a group offering help to local business owners with their marketing efforts. The Pop-Up Marketing Shop will take over an entire floor of Highwoods Plaza in Innsbrook, 4470 Cox Road in Glen Allen, October 5-9 from 8 a.m. to 5 p.m. Heidi Workman, AMA-Richmond member and Co-Owner of The Hoople Group explained the concept, “We're taking over a floor of a very cool building for one week. The Pop-Up Marketing Shop will be available for any business to have a one-on-one consultation with a marketing professional to market their business more effectively to new and existing clients. If you are an AMA-Richmond member and want to volunteer for a 3-hour block of time, email peter@hooplegroup.com. Please include your phone number and indicate that you are an AMA member. This is a great opportunity to promote your business and AMA-Richmond. We Need YOU! AMA-Richmond is seeking volunteers now for: Collegiate—Needs two volunteers for this committee: Increase the number of AMA student members and non-member students attending AMA-Richmond luncheons and other events Establish a mentor program to connect college students with professional AMA members Sponsorship—Needs one volunteer: Help recruit new sponsorships from local businesses who want to support AMA-Richmond Membership—Needs two volunteers to help with retention: Help organize new member socials Develop email campaigns for current members Strategize retention programs To volunteer, contact Katherine O’Donnell, Volunteer Corps chair or (804) 783-7414 The AMA-Richmond board also needs a volunteer to help us set up Google Sites. We need pages set up for each committee and a president’s page. If anyone is skilled at Google Apps and can volunteer a few hours of your time, please contact Connie Dye, cdye@umfs.org. Member Spotlight AMA-Richmond Chapter features profiles of members and highlights of their recent professional activities and accomplishments. Look for more member highlights in the next issue. This month we profile the following member: Kate Webster Welcome New Members Tina Gibson Allison Moore Sally Witzky Ask AMA—Your Questions Answered on Our Website Need to update your AMA info?  Want to join the AMA-Richmond mailing list? Not a member, but want to be? The answers to these questions and more are at your fingertips: Ask "AMA - Frequently Asked Questions" on our website. AMA Member Benefit: Permanent Name Badges As a member of the AMA Richmond Chapter you will receive a permanent member badge courtesy of our Badge Sponsor: American Business Solutions.  Our membership committee will order new badges for our new members monthly and they will be available within a month of their joining.  You are encouraged to pick up your name badge during luncheon registration and keep the badge with you.  This will allow you to smoothly register at each lunch and immediately begin networking instead of waiting to pick up your badge each time.    Should you need to change your permanent badge due to a company change or name change, you can order your replacement badge by following the link below. Order a Badge Share Your Marketing Expertise Now more than ever it is important to stay current on industry trends.  AMA Richmond is excited to introduce Special Interest Groups (SIGs).  SIGs are communities of AMA members who are interested in sharing ideas, knowledge and experiences with others in the field.  The SIGs are groups organized around a common interest area, offering the opportunity for ongoing interaction among professionals regarding a certain topic. Topics include, but are not limited to eMarketing / Internet Marketing Nonprofit Marketing B2B Marketing Research Health care Marketing Marketing Strategy International Marcomm Direct Marketing Advertising Financial Services Please look out for a survey to vote on topics of interest. Save the Dates AMA Luncheons October 15^th November 19^th December 14^th January 21^st February 18^th March 18^th April 15^th May 20^th June 17^th Market Dialogues – Members Only October 27^th November 24^th January 26^th March 30^th April 27^th June 29^th Find Great Employees--And Great Jobs--Through JobLink JobLink, the official job board of AMA-Richmond, is an affordable way for Richmond area companies to post their current contract or direct-hire job openings to a targeted audience of local professional marketers. Job seekers can search postings free of charge. And Internship postings are free for employers! JobLink is made possible through the generous sponsorship of Mondial Assistance.  Click here to visit JobLink now. Thank You AMA-Richmond Sponsors! Our chapter could not be successful without the ongoing support of our year-round sponsors. Please take a moment to visit our sponsors' websites for more information! Gold Sponsor: Philip Morris USA Silver Sponsors: Elevation  | Comcast Spotlight  |  Planet Central Bronze Sponsors: Virginia Business  |  TECHEAD  |  Brand Planning LLC Job Link: Mondial Assistance

AMA-Richmond Chapter | P. O. Box 6225 Glen Allen, VA 23058-6225 | amarichmond.org