August 2009

Introducing Our New Chapter President, Connie Dye

Connie is the Marketing and Recruitment Manager for UMFS where she makes a difference in the lives of youth, teens and families in the Commonwealth by assisting five regional centers with recruitment and retention of approved foster families. Connie spent 15 years as a creative recruiter and staffing manager in Dallas and Richmond. She started her career in Dallas as a marketing communications manager for professional associations, corporations, and municipalities. A graduate of the University of North Texas, Connie earned her BA in Journalism and Public Relations with minors in Marketing and Management.

Connie has been a member of AMA since 2004 and has served on the Richmond-AMA Board as a Director, Co-VP of Technology, Logistics Coordinator and President-Elect. Her advice to members is to “volunteer, volunteer, volunteer” as the best way to build personal and professional relationships within AMA, and states that even “a small amount of time investment in the chapter will reap big rewards.” As President, she plans to build on the momentum started by Amy Favreau, who is a leadership role model for Connie. During the next year, Connie and the board plan to start a Special Interest Group (SIG). These small groups are an in-depth way for attendees to investigate current topics in marketing and share best practices. Also on deck is a comprehensive web strategy. The chapter will have a completely redesigned web site that should launch in early 2010.

In addition to her work on behalf of AMA, she actively volunteers for her childrens’ school and sports teams and is an advocate for community and commercial recycling programs. Connie likes Richmond for its history and enjoys the Fan, Maymont, and Carytown. She is in search of a good Tex-Mex spot in town, so next time you see her, congratulate her on her new role and give her a dining suggestion.

Calling All Volunteers

Get more out of your AMA-Richmond membership by joining the Volunteer Corps. Contact Katherine O’Donnell at kodonnell@richmondva.org for details.

Save The Date: September AMA-Richmond Luncheon

Would you like to work in advertising and learn how keep your hair, get home earlier and occasionally even make it to an after work date without having to reschedule?

Then don’t miss Bruce Fougere, speaking on “How to be Lazy, and Still Get What You Want” at the next AMA luncheon on September 10th at the University of Richmond, Jepson Alumni Center with registration from 11:30 - 11:55. The program begins at noon. An invitation will be sent to you soon.

Bruce shares his 15 years experience in developing an approach to his work that is effective, repeatable and helpful to most people. And thankfully, it takes a lot less effort than the old way. Bruce has worked on some fairly decent sized brands (Sony, Audi, Travelocity, Verizon, and most recently Wal-Mart). He took the standard path to becoming a writer -- held just about every other kind of job there is until he stumbled upon his career by accident. Once he got on the right track, he got the chance to work at some great shops (and some horrible ones) and they all taught him important lessons but one stands out. Come hear for yourself.

AMA Market Dialogue Event

We're Twittering, RU?

The Market Dialogue education program is another AMA member benefit. All members will receive an invitation to register for this event soon. Please mark your calendar.

AMA-Richmond Guest speaker @SallyWitzky shares Twitter strategies, secrets and traction tips at next Market Dialogue.

Date: August 25, 2009
Time: 8:00 a.m.
Speaker: Sally Witzky
Topic: Twitter
Location: The Sheraton Richmond West

Welcome New Members

Jennifer	Brooks	Timmons Group
Joseph	DeLoria	BIG Beatleygravitt Inc
Keith	Langley	Virginia Farm Bureau
Neil	Lubin	Bowers Envelope Co
Debbie	McCaffrey	Richmond Magazine
Jennifer	McLane	Ironworks Consulting
Melodie	Oten	American Solutions for Business
Kevin	Perlowski	KJP CPA
Angie	Schuler	Fultz Marketing
Joyce	Smaragdis	JSA Communications
Angela	Spencer	Genworth Financial
Lois	Vogle	University of Richmond
Leah	Walder	Heritage Printing Service
Kate	Webster	Tattersall Advisory Group

Find Great Employees--And Great Jobs--Through JobLink

JobLink, the official job board of AMA-Richmond, is an affordable way for Richmond area companies to post their current contract or direct-hire job openings to a targeted audience of local professional marketers. Job seekers can search postings free of charge. And Internship postings are free for employers!

JobLink is made possible through the generous sponsorship of Mondial Assistance.

Click here to visit JobLink now.

A Sponsor Message: It Pays To Print With Think!

Get A Free Garmin From Think When You Place an Order of $2,000 or More

At Think Printing, we've got everything you need to take your project from concept to doorstep. Our Heidelberg presses are unsurpassed in the industry, handling high volume runs with ease. Turnaround times are fast, and our expertise makes printing more affordable. We also offer in-house mailing and fulfillment, which means you no longer need a separate vendor. For jobs both big and small, we always bring a strict attention to detail. And though we're on the leading edge of technology, we never forget that printing, first and foremost, is an art.

Just for AMA members: Place any order of $2,000 or more by August 31, 2009 and we'll give you a free Garmin nuvi 260 GPS. Just click the link below for details, and see how printing just got a whole lot smarter.

Get your free Garmin today!

Member Spotlight

AMA-Richmond Chapter features profiles of members and highlights of their recent professional activities and accomplishments. Look for more member highlights in the next issue. This month we profile the following members:

Debbi Kersey

Company: In transition, ex Circuit City

Position held: Account Director, Media Manager, Corporate Advertising Manager

Years in industry: 20+

Schools/Degrees: VA Tech BS Marketing and Management

First Professional Job: Assistant Account Executive at Bozell, Jacobs, Kenyon and Eckhart in NYC

Favorite movie: Wizard of Oz

Recently read: Twilight series

Best Richmond business dinner: Bookbinders or the old Acacia

Where/When do you get your best ideas?: Usually in the middle of the night when I should be sleeping

Where do you volunteer?: Komen Race for the Cure, Crossover Ministry, Westminster Presbyterian Church, some freelance volunteer work right now for IMTYPEFREE.com

Neil Lubin

Company: Bowers Envelope Company

Position held: Sales & Marketing Manager

Years with current company: 6

Years in industry: 21

Schools/Degrees: University of Richmond, Economics

First job-professionally: Pohlig Brothers (paperboard packaging)

Favorite movie: Blade Runner

Recently downloaded from itunes: Major Tom - by Shiny Toy Guns

Favorite Blog: Washington Redskins

Recently read: Crashing Through by Robert Kurson

Best Richmond business dinner: The Hardshell

Where/When do you get your best ideas?: From my wife, Melissa

Where do you volunteer?: St. Mary's Hospital

How You Can Reach 1,400+ Local Marketing Professionals for as Little as $400

If getting in front of and/or providing support to 1400+ area marketers, public relations and advertising decision-makers can be beneficial to your business, we have a solution for you.

The American Marketing Association (AMA) is the premier organization where central Virginia marketing pros of all types gather to enhance their skills and share best practices. Not only one of the capital city’s premiere business organizations, AMA-Richmond is a strong contender for the 2009 Chapter of the Year —the top chapter in all of North America.

Our future is dependent on support from the business community, and that’s where you can make a meaningful contribution. In order to support the success of the local AMA chapter, we are seeking sponsors and ask that you consider becoming one. There are many opportunities and the investment is very affordable.

Please contact Peter Larsen at plarsen@cobbtechnologies.com or Todd Wilcox at todd_wilcox@cable.comcast.com for more information.

Announcements From Peers

Richmond Ad Club Golf Tournament:

Save the date for the annual Addy Shack 3 Golf Tournament organized by Richmond Ad Club. The event will be on Wednesday September 23, 2009 at the Birkdale Golf Club.

Click here for more details.

Thank You To Our AMA-Richmond Sponsors!

Our chapter could not be successful without the ongoing support of our year-round sponsors.

Please take a moment to visit our sponsors' web sites for more information!

Gold Sponsor:

Philip Morris USA

Silver Sponsors:

Elevation | Mondial Assistance | Comcast Spotlight | Planet Central

Bronze Sponsors:
Virginia Business | TECHEAD | IMI
American Solutions for Business | Brand Planning LLC

Connect with us:

AMA-Richmond Chapter | P. O. Box 6225 Glen Allen, VA 23058-6225 | amarichmond.org