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LEARN -
Special Events
Social Media Boot Camp:
Richmond
March 25, 2010 8:00 a.m.
- 5:00 p.m. (Continental Breakfast, Lunch & Breaks
Provided)
March 26, 2010 8:00 a.m. - 12:00 noon (Continental
Breakfast & Breaks Provided)
 Where:
Sheraton Richmond West Hotel
6624 West
Broad Street
Richmond,
Virginia 23230 (map)
Phone: 1
804.285.2000
Fax: 1
804.288.3961
Coming from out of town? Full accommodations, special pricing and
ADA information are all found on the
AMA National website or click " Register Now".
Keeping pace with today’s savvy consumer means that you must have
command of the latest social media marketing tools and know how to
deploy them in your marketing strategy. In order to take advantage
of the tremendous power of social media, you need to start with a
hands-on approach to give you a plan, the tools and the know-how to
make these state of the art marketing tools work for you and your
organization. This social media boot camp will give you everything
you need to get your organization up to speed in the emerging world
of social media marketing.
The goal of this social media boot camp is to take you beyond the
“now what” phase and have you putting social media to work in your
organization. You’ll learn practical tools, techniques and ideas
that you can use today to create and deploy your social media
strategy.
You Will Learn
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How to determine which social media channels will best fit your
audience and objectives
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What metrics are important and how to measure social media in
your organization
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How to put together a social media strategy and tactical plan to
put social media to work immediately
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How organizations have successfully used social media and what
you can apply from their successes
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Where social media fits in the consumer purchase process and how
you can leverage it for brand feedback
Who Should Attend
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Corporate marketing managers and directors responsible for
charting the course for the next generation of marketing in
their organization
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Business-to-Business marketers seeking to develop a community
with their clients and leverage social media to grow their
vertical market share.
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Business-to-Consumer marketers seeking a competitive edge by
understanding and mobilizing their customer base on the Internet
through social media vehicles.
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Advertising agency professionals responsible for bringing the
latest marketing solutions to bear on their clients’ marketing
challenges About the Instructor
TOBY BLOOMBERG’s passion is helping people (not companies)
create marketing initiatives that leverage social media
communications to build and nurture “digital corner grocery store
relationships.” From 2004, when she chaired AMA’s first Hot Topic on
social media/blogs, Toby has been speaking, teaching and consulting
on the topic at conferences and for organizations: BlogHer, PRSA,
BlogWorldExpo, M/A/R/C, 3M, Chick-Fil-A, CDC, Cox Communications and
Purina. Her blog Diva Marketing,
divamarketingblog.com, is considered by Ad Age (Power 150) as
one of the most respected marketing blogs in the world. She is
profiled in several books on social media: Naked Conversations, Now
Is Gone; Twitterville, Digital Handshake; has been quoted in
BusinessWeek, Wall Street Journal, Entrepreneur, MSNBC, Atlanta
Business Chronicle. Her latest venture is authoring the first
business book using Twitter as a platform and distribution channel.
Early Bird Registration Discount Ends Thursday, February 24, 2010.
Day 1
8 am – 5 pm
Continental Breakfast, Lunch & Breaks Provided
What is Social Media
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How social media fits into the purchase and feedback process
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Mapping your social media touch points
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Touch point exercise
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Trust and transparency in social media
Social Media Metrics
Social Media Channels
Social content
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Blogger outreach
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Blogs
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Audio, video & photo sharing
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Microblogging (Twitter)Social platforms
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Social networks (Facebook, MySpace, LinkedIn, etc.)
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Discussion/support forums•
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WikisSocial interactions
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Statusphere – social media status updates
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SMS & mobile marketing
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Social media and events
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Social media case studies & examples
Day 2
8 am – Noon
Continental Breakfast & Breaks Provided
Your Social Media Program
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Define your social media plan
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Social media channel selection
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Integrate into your current marketing program
Creating Your Social Media Strategy
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Write your social media strategy
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Define the tactics
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Social media in an integrated marketing program
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Putting It All Together
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Social media metrics & ROI
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Implement your social media plan
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