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LEARN -
EVENTS
Market Dialogue:
Your opportunity for interactive dialogue with your
AMA colleagues.
Market Dialogue is for AMA-Richmond members
only, at no charge. Members are permitted to
register up to two individuals who may attend with
the member as guests. Please indicate your guests’
names at the time of your registration.
To ensure the intimate, interactive format of Market
Dialogue, attendance will be limited to the first 30
registrations. After 30 registrations, interested
members will be placed on a waiting list pending
confirmation of any cancellations. If you are one of
the first 30 to register and are unable to attend,
please contact AMA Assistant VP Membership Melissa
Young at 439-0854 or
melissa@themequeen.com so we may offer your spot
to the next member on the waiting list.
April 30 Market Dialogue
Topic: Mobile Marketing
Guest Speaker: Jim Washok, Mobile Marketing
Architect, OTAir Mobile Communications
Wednesday, April 30, 2008
Registration: Members will
receive a CVENT invite
WHEN:
8:00-8:30 - Continental Breakfast / Networking
8:30-9:30 - Interactive Presentation
WHERE:
Retail Merchants Association
Henrico Conference Room
5101 Monument Avenue
Richmond, Virginia 23230
Your market is people. Mobile people. They are
constantly on the go and reaching them seems to be
proving more difficult with each passing day. So, if
your audience is mobile, why not utilize a marketing
and customer engagement tool that is mobile too? Why
not communicate with those customers that are
interested in your products, services or events and
want to interact with your business using a tool
that is very familiar to them, personal and much
more engaging than other forms of media...their
mobile phone?
The general news and marketing publications are
reporting with increasing frequency on the use of
mobile devices by consumers and you may have
wondered what the buzz is all about. Perhaps you’ve
asked yourself the following questions...
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Do consumers really want to receive advertising on their
mobile phone?
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Can I generate qualified leads and get full contact info
from potential customers using their mobile phone?
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Can I send messages to select customers to incite
business during slow times or to compete with competitor
actions?
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Is it possible to measure all my marketing efforts...TV,
radio, print, live events, etc?
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What are SMS, MMS, WAP and other mobile technologies
that are changing the realms of marketing and commerce
just as the internet has done?
These and many other questions concerning mobile
marketing and customer communications will be
answered by Jim Washok, Founder and Managing
Director of OTAir mobile marketing solutions. Jim is
considered a visionary in the mobile marketing
industry having helped design and implement
successful mobile strategies for Hershey
Entertainment, Dell Computers, Miller Brewing
Company, Funny Bone & Improv Comedy Clubs, Busch
Gardens Williamsburg, USAA and many others.
Additionally, Jim and the team at OTAir power the
mobile platform used by great partners, such as
Landmark Communications, University Directories,
Aspen Marketing Services, Madison+Main Advertising &
New Media, Fullhouse Interactive and Raycom Media.
These partners can collectively service the mobile
marketing needs of hundreds of thousands of local,
regional and national businesses throughout the
United States and Canada.
Join Jim in a dialogue about these and many aspects
of mobile communications. We will be able to explore
specific examples of mobile implementations, what
works and what does not, what is legal and what is
not, and even address scenarios specific to the
companies in attendance. If you ever wondered about
the growing surge of mobile customer engagement,
then you don’t want to miss this Market Dialogue.
MARKET DIALOGUES COMING
SOON
May - WebStrategies Inc.
PAST AMA RICHMOND EVENTS
APRIL, 2008
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 The
Most Creative Person on Earth
(Richmond Division)
THURSDAY, APRIL 3, 2008,
6:00 p.m.
Are your the most creative in Richmond?
The American Marketing Association is hosting an
inaugural event to answer this question. you'll
explore teamwork, presenting skills, building stuff,
creating works of genius and most importantly -
you'll have a blast doing it.
Click here for the results.
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Remember,
you could be known internationally
as
THE MOST CREATIVE PERSON ON EARTH
(Richmond Division) for an entire
year!
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March, 2008
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Market Dialogue
Your opportunity for interactive dialogue with
your AMA colleagues.
Thursday, March 27, 2008
Join us for a Market Dialogue breakfast “Compassion
Fatigue in Cause Marketing,” presented
by Melissa Radin of
PowerPact LLC, sponsored by PowerPact LLC and
Theme Queen, LLC (breakfast sponsor).
Compassion Fatigue in Cause Marketing
Cause marketing has exploded in the past 15
years. One reason is because marketers have
become so good at developing compelling cause
marketing programs that closely attach their
brands to compelling emotion equity — social
issues. But now, with so many corporations
engaged in cause marketing, the landscape has
become very cluttered. Today, it is more
difficult than ever to capture attention from
busy, over-communicated-to consumers. These
consumers are bombard and desensitized by all of
the cause marketing they are surrounded by. This
phenomenon is called Compassion Fatigue.
PowerPact will discuss this phenomenon and share
its perspective about how todays' cause
marketing programs can and should be adjusted to
work harder and better to engage and attract
consumers.
WHEN:
Thursday, March 27, 2008
8 a.m. Networking & Continental Breakfast
8:30-9:30 a.m. Program
9:30 Optional Tour of PowerPact, LLC
WHERE:
PowerPact, LLC
2909 Polo Parkway Suite 200
Midlothian VA 23113
ph: 877-361-5700
info@powerpact.com
Market Dialogue is for AMA-Richmond members
only, at no charge. Members are permitted to
register up to two individuals who may attend
with the member as guests. Please indicate your
guests’ names at the time of your registration.
To ensure the intimate, interactive format of
Market Dialogue, attendance will be limited to
the first 20 registrations. After 20
registrations, interested members will be placed
on a waiting list pending confirmation of any
cancellations. If you are one of the first 20 to
register and are unable to attend, please
contact AMA Assistant VP Membership Melissa
Young at 439-0854 or melissa@themequeen.com so
we may offer your spot to the next member on the
waiting list.
Melissa Radin
Melissa Radin is a strategist for PowerPact in
Boston. At PowerPact she has worked with clients
to create strategic cause marketing programs and
well as counseled and built programs for
non-profits. Her PowerPact clients include the
American Diabetes Association, Susan G. Komen
for the Cure, P&G, JDRF, General Mills, and
March of Dimes.
She has over 15 years experience in marketing
communications, branding, public relations,
strategic philanthropy, cause-related marketing,
and employee relations. Prior to joining
PowerPact she has provided marketing
communications counsel to a wide variety of
consumer and sports-oriented companies,
including Rollerblade, Swiss Army Knife, Atomic
Ski Company, Neutrogena, Thor-Lo Socks, Braun,
Inc, and TJ Maxx.
Melissa has deep experience in building national
cause-related marketing programs. Her major
projects have included “Raise the Girl” for
Betty Crocker, “Take Our Parents to School”, for
Mattel; “Team Depot” for Home Depot; “Boot,
Brand & Belief” for Timberland, and Family
Education Network.
Melissa served as Vice President of Marketing
and Communications for LifeMinders, Inc., an
on-line direct marketing company. Earlier in her
career, she had founded a newsletter-publishing
firm, RDR Publishing, which provided customized
newsletters for sporting goods manufacturers to
communicate with their retailers.
She received her MBA from F.W. Olin Business
School at Babson College and a BA degree from
West Virginia Wesleyan College.
SPONSOR
PowerPact LLC
PowerPact is an Integrated Agency, built from
the ground up by combining expertise in
Promotions + Communications + Digital to offer
fully integrated marketing campaigns --
campaigns that drive the attitudes and behaviors
of people and deliver Immediate and Lasting
Brand Results.
PowerPact is different than traditional agencies
because it's a full service employee-owned
agency, so they stake their own success on their
clients’ success. That’s why PowerPact believes
in delivering big ideas, execution and measuring
everything they do… and they do it efficiently.
PowerPact has 80+ principals/employees in 24
U.S. cities and London with offices in New York,
Dallas and Richmond, VA. Clients include Sony,
General Mills, P&G, Brown-Forman, IKEA, Capital
One, Ford, Biap, American Diabetes Association
and Susan G. Komen for the Cure.
To learn more about our breakfast sponsor Theme
Queen, LLC, visit: www.themequeen.com
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February, 2008
Market Dialogue
Your opportunity for interactive dialogue with
your AMA colleagues.
Join us Wednesday, February 27, for a Market
Dialogue breakfast “The 8 Fundamentals To Being
Tough In Sales (And Business),” presented by Jim
Gould of MaxPitch Media, Inc., sponsored by B&B
Printing.
The presentation will feature:
(1.) Learn how to use your money hours
(2.) Why “No One Really Cares” is important
(3.) 6 questions to determine your value
Jim co-founded MaxPitch Media, Inc. A business geek,
he may be the only founder of an Internet company
who still wears white, starched shirts. Before
MaxPitch, he was in sales and management for an
international finance company and in 1997, caught
the web bug with an Internet banking company (before
online banking actually used the web).
Jim guest lectures to university classes on sales,
entrepreneurship and online marketing. He graduated
from James Madison University in 1988, with degrees
in finance and international business, and from
George Mason University in 1997, with a master in
business administration.
WHEN:
Wednesday, February 27, 2007
8 a.m. Networking & Continental Breakfast
8:30-9:30 a.m. Program
9:30 Optional Tour of B&B Printing
WHERE:
B&B Printing
521 Research Road
Richmond, Virginia 23236
Phone: (804) 794-8273
General e-mail: generalmail@bbprintnet.com
Market Dialogue is for AMA-Richmond members only, at
no charge. Members are permitted to register up to
two individuals who may attend with the member as
guests. Please indicate your guests’ names at the
time of your registration.
To ensure the intimate, interactive format of Market
Dialogue, attendance will be limited to the first 20
registrations. After 20 registrations, interested
members will be placed on a waiting list pending
confirmation of any cancellations. If you are one of
the first 20 to register and are unable to attend,
please contact AMA Assistant VP Membership Melissa
Young at 439-0854 or melissa@themequeen.com so we
may offer your spot to the next member on the
waiting list.
To learn more about Jim Gould’s businesses, visit
www.justsell.com &
www.prospectsdaily.com
To learn more about B&B Printing, visit
www.bbprintnet.com
The 6th Annual AMA Richmond
Advertising Bowl
February 6, 2008
AMA-Richmond's 6th annual review of the year's
biggest Super Bowl commercials takes place
Wednesday, February 6th from 5:30 - 8:30pm at Metro
Productions, located at 8750 Magellan Parkway (map)
near East Parham Rd and
route 301-Chamberlayne
Rd.
Join moderator Peter Kaufman and panelists
Daryl Ellis of Riber Sports Marketing Group,
Terry Taylor of Big River Advertising, Ron
Payton of Diversity Advertising, and
Charlie Baxter of Metro Productions as they
analyze the commercials from the big game.
This exciting evening has become one of the region's
signature marketing events. Maximum seating is 150,
so mark you calendar now and register below.
Registration closes Tuesday evening February 5,
2008.
Price of Admission: $15/members;
$25/non-members, $15.00/students
Sponsors:
Metro Productions,
Target Marketing,
Profiles,
Party Perfect
&
Aviva Rentals.
Member Holiday Party
December 13,
2007
5:30 pm - 8:00 pm
Where: Europa (map)
1409 E. Cary St.
Richmond, VA
Cost:
No admission charge for AMA Richmond members. Free
food and drink tickets.
Registration:
TBA
Market Dialogue:
Your opportunity for interactive dialogue with your
AMA colleagues.
NOVEMBER
MARKET DIALOGUE
“Discover Your Brand” with
Jake Crocker
When: Tuesday, November 27,
2007
8:00 a.m. Networking & Continental Breakfast
8:30-9:30 a.m. Program
 Where: Retail
Merchants Association (map)
5101
Monument Avenue
Richmond, Virginia 23230
phone: 804-662-5500
Plenty of Free Parking
Cost:
Market Dialogue is for AMA-Richmond members only, at
no charge. Members are permitted to register up to
two individuals who may attend with the member as
guests. Please indicate your guests’ names at the
time of your registration.
Registration:
Sorry, this event is
full. Registration is closed.
Sponsor:
Retail Merchants
Association
Join us Tuesday, November 27, for a Market Dialogue
breakfast event: “Discover Your Brand” with Jake
Crocker.
How discovering the one thing that your product or
service does better than anyone else can help you
stamp your brand’s essence into the consciousness of
consumers.
Jake will discuss:
• The importance of identifying one core brand value
that best emotionally connects and differentiates your
product or service to consumers.
• Why organizations must live and breathe their brand
internally for their product or service to be
successful.
• Ensuring your product or service’s brand message is
consistently communicated in all of your brand’s
consumer touch points.
Jake Crocker is a Partner and Brand Marketing
Director at Martin Branding Worldwide, Inc. Having
directed brand marketing programs for start up
businesses, Fortune 500 corporations and everything
in-between; Jake’s goal is always the same – to
discover the core brand position and determine how
to effectively communicate the brand to consumers.
Market Dialogue:
Your opportunity for interactive dialogue with your
AMA colleagues.
SEPTEMBER MARKET DIALOGUE
Strategies to Make Your Presence Felt On-Air and
Online
Doug Zanger,
Founder Xhang Creative and pOne partners, and
Advertising Age blogger
 When: Wednesday, September 12,
2007
8 a.m. Networking & Continental Breakfast
Sponsored by Theme Queen, LLC
8:30-9:30 a.m. Program
Optional tour of CRT/tanaka Follows
Where: CRT/tanaka
101 West Commerce Road, in the old
Spaghetti
Warehouse (map)
(Corner of Bainbridge & Commerce) Richmond, 23224
Phone: 675-8100
Plenty of parking!
Cost: This Market Dialogue
program is being offered at no charge as a member
benefit.
Registration: Registration for
members is now open. See below. Seating
is limited.
Join us Wednesday, September 12, for a Market
Dialogue breakfast event “Strategies to Make Your
Presence Felt On-Air and Online,” presented by Doug
Zanger, Founder Xhang Creative and pOne partners,
and Advertising Age blogger hailing from Portland,
Oregon.
After making $8 an hour as the worst on-air “talent”
in the history of Portland radio, Doug made the wise
choice to pursue the advertising side of the
business in the mid-90s. Doug spent six years at
Rose City Radio in a number of roles, and three at
Entercom as Creative Director. His agency is a
radio/audio-focused creative consultancy that
concentrates on spirit of collaboration, education
and industry advocacy. A 2003 Radio Mercury Award
winner, Doug has also been recognized for his work
by the London International Advertising Awards,
Summit Creative Awards, Portland Advertising
Federation, Oregon Association of Broadcasters, and
more. His most recent endeavor, pOne partners is a
radio/audiocentric creative resource for the radio
industry, advertising agencies, and advertisers.
Doug’s presentation will feature:
(1) “The Big 5” of good radio/audio advertising.
(2) The art of leveraging your brand assets to make an impact.
(3) Tips for thinking outside the airwaves, including promotions, website
opportunities, and podcasting.
To learn more about Doug Zanger and pOne partners,
visit
www.ponepartners.com, or visit the Small Agency
Diary blog section at
www.adage.com. To learn more about CRT/tanaka,
please visit
www.crtpr.com. To learn more about Theme Queen,
visit
www.themequeen.com.
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