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LEARN - EVENTS

Summer Event
A Night at the Museum

When it’s finally all done, the VMFA may well be tempted to change its slogan from "It’s your art, Virginia" to "It’s your art, America."
                                                                                    – Lee Rosenbaum, Wall Street Journal

Date: Thursday, July 29, 2010

Time: 5:30 p.m. – 8:00 p.m.

Cost: Members: $20
           Students: $20
           Guests: $30

Where: Virginia Museum of Fine Arts (map)
               200 N. Boulevard
               Richmond, VA 23220

RSVP: Tuesday, July 27, 2010

You waited two years to sneak a peek at the Virginia Museum of Fine Arts recent renovation and, not only is the wait over, but we promise you’ve never seen it like this.

Come join the AMA-Richmond community for an intimate evening at the VMFA, Thursday, July 29. We’ll engage the museum’s very own Director of Marketing and AMA Past President Bob Tarren in a discussion on how the $150 million expansion was rebranded and marketed to the public to inspire excitement and national appeal. He’ll also offer wisdom and insight on how the museum can help you distinctively promote your brand.

Don’t miss this exclusive opportunity to network, eat, drink, learn and tour the highly anticipated grand re-opening of a Virginia classic!

p.s. - You’ll receive delicious food and one drink for this event, and a cash bar will be available. Attendees can also enjoy a free jazz concert by Quatro Na Bossa in the BEST Café upon conclusion of our event.


 


* Are you a member registering through this link and being charged the Guest rate?
Has your email address changed? Are you having trouble with your online registration?
CLICK HERE and visit ASK AMA for more information.


UPCOMING EVENTS - MARK YOUR CALENDAR

Check Back Soon For More Information On Our Next Event.


Special Thanks to the Businesses and Individuals that
Support the American Marketing Association Richmond Chapter:

 
  Gold Sponsor:
Philip Morris USA

Silver Sponsor:
Planet Central
Comcast Spotlight
Elevation
Fête Studio

Bronze Sponsor:
Brand Planning LLC

Dave & Buster's
Techead
 

JobLink Sponsor:

 

Student Sponsors:
 


PAST AMA-Richmond EVENTS

TWO EVENTS - ONE DAY - JUNE 29

in the morning...
AMA- RICHMOND
Market Dialogue

Topic: Using volunteers to raise money

Speaker: Katrina Van Huss (bio)
                 
www.turnkeywow.com

Date: Tuesday, June 29, 2010

Time: 8:00 a.m. – 9:30 a.m.

Cost: This free event is for Members Only .

Where: Community Ideas Station  (map)
               23 Sesame St.
               Richmond, VA 23235

RSVP: Tuesday, June 29, 2010

Katrina will teach us methods for mobilizing organizational advocates to become fundraisers, making a marketing expenditure do double duty as a fundraising tool and show us an overview of online fundraising platforms and strategies required to get money flowing through them.

  • If you already have an online fundraising platform, you'll gain a strategy for squeezing more income out of it.

  • If you don't have a fundraising platform, you'll gain a basic knowledge of them.

  • If you use a recognition gift program, you'll hear one very opinionated discussion of how they should be structured to be effective.

  • We'll show you a low expense way to raise money and awareness at the same time.

Katrina VanHuss is the founder and CEO of Turnkey Promotions. Turnkey Promotions is a Richmond, Virginia based company that specializes in recognition and fundraising incentive programs. And, well, we put logos on stuff too. Our recognition programs for our corporate clients change behaviors; our incentive programs for our nonprofit clients increase dollars for the cause and lower administrative costs. Our logo-imprinted items make for good grocery store conversations.

Our nonprofit and corporate clients often come to us for ideas. They ask us: “How can I get and retain clients?” and “How can I bring in more fundraising dollars?” They also ask: ”How do I handle the logistics of delivering my promotional gift?” and “What type of tee shirt do you recommend for my event?” Stuff like that. We love our clients and we love solving their challenges.

*This event is for Members only. To register we recommend using the CVENT invitation that you have received via email. To register through the link above, you must use the email address we have on record for your membership. If you have trouble registering, please visit Ask AMA.

          
 

and in the evening...
AMA-RICHMOND SOCIAL
Summer Member Social

Date: Tuesday, June 29, 2010

Time: 5:00 p.m. – 7:00 p.m.

Cost: This free event is for Members Only and members must register
            in advance.

Where: The Wine Loft  (map)
               4035 Whittall Way
               Glen Allen, VA 23060

RSVP: Monday, June 28, 2010

Join us Tuesday, June 29th from 5 p.m. – 7 p.m. at The Wine Loft in Short Pump for our Summer Member Social!

• Socialize with your AMA Richmond colleagues—who knows, you might
  even meet a new face or two!
• Network and make new business connections.
• Relax in an “urban chic” setting at one of the coolest new bars in
  the area.
• Indulge in a glass of wine, a diet coke
®…or both.

*This event is for Members only. To register we recommend using the CVENT invitation that you have received via email. To register through the link above, you must use the email address we have on record for your membership. If you have trouble registering, please visit Ask AMA.


LinkedIn Live

Date: Tuesday, May 18th, 2010

Time: From 5:00 - 8:00 pm

Location: Richmond Legend Brewing,
                   321 West 7th Street
                   Richmond, VA (map)

Parking: Off Street

Cost: $5 Pre Registration Fee or $20 at the door

LinkedIn Live Richmond will be Virginia's first LinkedIn Live event, to be held on Tuesday, May 18th, 2010 from 5-8pm at Legend Brewing.

LinkedIn is the most powerful business network online. With more than 55,000,000 users worldwide, connecting with present, past, and potential colleagues and business partners on LinkedIn is how people at all career stages expand their reach, demonstrate expertise, and find new opportunities.

LinkedIn Live Richmond aims to help LinkedIn members in metro Richmond, and the mid-Atlantic region, deepen the connections they have on the site, and to build new connections in the real world that can expand their LinkedIn network and their opportunities.

LinkedIn Live Richmond is a being co-presented, by RichTech, AMA-Richmond, Virginia Council of CEO's, VMFA Business Council, Greater Richmond Partnership, Venture Richmond, SMCRVA, Ad Club and NAWBO.



For more information www.linkedinlive-rva.org


Special Interest Group - Members Only
Social Media SIG

Date: Thursday, April 22, 2010

Time: 7:30 a.m. – 9:00 a.m.

Facilitor: Sally Witzky, Chief Strategist of Traction Group.

Where: Cobb Technologies
              8827 Staples Mill Road  (map)
              Richmond, VA 23228
              804-515-5700

RSVP: Monday, April 20, 2010, 5:00 p.m.

The Social Media SIG (Special Interest Group) has been created by request of our AMA Members. This will be an open forum for Members to discuss social media in general terms, get questions answered, and to share best practices, ideas and tools.

The collaborative effort will be facilitated by Sally Witzky, Chief Strategist of the Traction Group. Sally will not serve as a speaker, but as the guide to keep the conversation on track giving everyone a chance to contribute, be heard and gain valuable and practical insights about the utilization of social media in business.

This event will be held at 7:30 a.m. on Thursday, April 22nd, at the headquarters building of Cobb Technologies, 8827 Staples Mill Road. Continental breakfast will be served.

Make your reservations today and join us as we kick-off the launch of our SIGs! Yet another benefit of being a Member of the AMA Richmond chapter!

This event is sponsored by:

   

The continental breakfast is sponsored by:


Market Dialogue - Members Only
Tuesday, March 30, 2010
The Google on Google Analytics

When: March 30, 2010
             8:00 – 8:30 am—Networking
             8:30 – 9:30 am—Presentation

Speakers: Neal Lappe and Chris Leone

Where: Westwood Club
               6200 West Club Lane
               Richmond, VA 23226
              (804) 288-6028

RSVP: Monday, March 29, 2010

The Google on Google Analytics” features Neal Lappe and Chris Leone of WSI-WebStrategies, an Integrated Internet Marketing Company.

Neal and Chris will teach the basic capabilities of Google Analytics as well as show how Google Analytics can be used to measure the effectiveness of your online and offline marketing efforts. In addition, they’ll demonstrate how to install Google Analytics on your website and what kind of data to look for once you do.

So, whether you Google to find people, places, things, or the next snowstorm heading for Richmond, why not check out “The Google on Google Analytics” and add another “Google” to your repertoire!


About Neal Lappe
Neal is the President of WSI-WebStrategies, an Integrated Internet Marketing Company. He started WSI-WebStrategies 6 years ago after an 18 year career in senior management at Circuit City. In the 6 years, WSI-WebStrategies has grown to be one of the largest and most respected internet marketing and web development firms in Central Virginia with clients all over the United States. WSI-WebStrategies is authorized by Google to provide Search Engine Marketing and Web Analytics consulting services, is certified in search engine optimization and has been trained by world leaders in web usability. Neal is a graduate of the University of Missouri with a degree in Business.


About Chris Leone
Chris is the Manager of Internet Marketing at WSI-WebStrategies, an Integrated Internet Marketing Company. He has been with WSI-WebStrategies for nearly 2 years and is responsible for search engine marketing, social media marketing and web analytics consulting. Prior to his role at WSI, Chris traveled the world competing in world-class drum-line groups, most recently living in Japan before moving back to Richmond. Chris is a certified Google Adwords Professional, an Authorized Google Analytics Consultant, a certified Search Engine Optimization Specialist and all-around internet and social media marketing wizard. He’s a graduate from the University of Delaware with a degree in Internet Marketing.

Sponsored by:


Sign up now for the hottest Boot Camp topic - Social MediaSocial Media Boot Camp with Toby Bloomberg
March 25 - 26, 2010

Hurry! Receive an early-bird discount if you register by Thursday, February 25! Click on the icon to the left to register.

AMA-Richmond is proud to present our first Social Media Boot Camp March 25-26 at the Sheraton Richmond West. The goal of this social media boot camp is to take you beyond the “now what?” phase and have you putting social media to work in your organization. You’ll learn practical tools, techniques and ideas that you can use today to create and deploy your social media strategy.
 

You Will Learn
•  How to determine which social media channels will best fit your audience and objectives
What metrics are important and how to measure social media in your organization
How to put together a social media strategy and tactical plan to put social media to work immediately
How organizations have successfully used social media and what you can apply from their successes
Where social media fits in the consumer purchase process and how you can leverage it for brand feedback
 

Who Should Attend

Corporate marketing managers and directors responsible for charting the course for the next generation of marketing in their organization
Business-to-Business marketers seeking to develop a community with their clients and leverage social media to grow their vertical market share.
Business-to-Consumer marketers seeking a competitive edge by understanding and mobilizing their customer base on the Internet through social media vehicles.
Advertising agency professionals responsible for bringing the latest marketing solutions to bear on their clients’ marketing challenges

About the Instructor:
TOBY BLOOMBERG’s passion is helping people (not companies) create marketing initiatives that leverage social media communications to build and nurture “digital corner grocery store relationships.” From 2004, when she chaired AMA’s first Hot Topic on social media/blogs, Toby has been speaking, teaching and consulting on the topic at conferences and for organizations: BlogHer, PRSA, BlogWorldExpo, M/A/R/C, 3M, Chick-Fil-A, CDC, Cox Communications and Purina. Her blog Diva Marketing, divamarketingblog.com, is considered by Ad Age (Power 150) as one of the most respected marketing blogs in the world. She is profiled in several books on social media: Naked Conversations, Now Is Gone; Twitterville, Digital Handshake; has been quoted in BusinessWeek, Wall Street Journal, Entrepreneur, MSNBC, Atlanta Business Chronicle. Her latest venture is authoring the first business book using Twitter as a platform and distribution channel.


February 17, 2010, Wednesday 
Richmond 2010
Advertising Bowl VIII
Our Annual Review of the Year's Biggest Super Bowl Commercials

When: Wednesday, February 17, 2010
              5:30 PM - 8:00 PM

Where: Home Team Grill (Fan Location)
            1630 W. Main Street (at Vine),
            Richmond, VA 23220
(map)

Guest Host: Greg McQuade, Morning Anchor, WTVR, Channel 6

RSVP: Tuesday, February 16, 2010

If you couldn't make it on February 10, maybe you can join us on February 17. Registration has been opened back up.

Calling all AMA-Richmond members and attendees who are football fans, friends of football fans, friends of friends of football fans and those who watch the Super Bowl just for the commercials (you know who you are). You won’t want to miss this special event!

Our Host for the Evening - Greg McQuadeWe’ll watch the commercials together. We’ll laugh. We’ll High-Five. We’ll say “What were they thinking?” And, we’ll have a blast as we share our thoughts together!

Registration and networking begins at 5:30 p.m. The show starts promptly at 6:30 p.m

Cost: Members $15, Non-members $25, Students $15

Your favorite tailgating snacks, 1 complimentary drink ticket and non-alcoholic beverages will be provided.

Wear your favorite team jersey! NFL, College, your son’s team…you get the point…wear it and let’s have some FUN! Don’t forget to wear your permanent AMA name badge.

Proceeds benefit the Robert R. Barber Student Endowment Fund of the American Marketing Association-Richmond Chapter.

Reservations go faster than a quarterback sack so register by Monday, February 8 at 5:00 p.m.

This event is hosted at Home Team Grill.

Go for the EXTRA POINT: Increase your company's visibility in the Richmond marketing community by sponsoring the 2010 Advertising Bowl! Contact Todd Wilcox or Peter Larsen for more details.

Sponsored by:

Comcast Spotlight

Park Group

Heineken


Market Dialogue - Members Only
Tuesday, January 26, 2010

“Setting Sail with a Business Advisory Board” features John Sarvay of Floricane, a local strategic planning firm.

SPEAKER:
John Sarvay, owner Florican

WHEN: Tuesday, January 26, 2010
               Networking and Continental Breakfast 8:00 - 8:30 a.m.
               Presentation 8:30 a.m. - 9:30 a.m.

WHERE: Visual Arts Center
                 Weinstein Room
                 1812 West Main Street
                 Richmond, VA 23220-4520
                 (804) 353-0094

COST: This free event is for Members Only

RSVP & CANCELLATIONS: Monday, January 25, 2010, 12:00 noon

Host and Coffee Sponsor: Visual Arts Center

John will share his experiences of launching a new business during the recession and the value of establishing an advisory board of professionals who knew more about starting and operating a business than he did. After a few fits and starts, the Floricane Advisory Board did exactly what it was designed to do -- it kicked John’s entrepreneurial butt up-and-down the street a few times and challenged him to get serious about his business.

I
f you own a business or are considering launching a new venture, you’ll hear about the huge value in understanding different ways to invite experts and seasoned businesspeople to the table that will provide advice and challenge your perspectives. Several members of Floricane’s advisory board will be in attendance to answer questions after the presentation.

About John Sarvay

J
ohn Sarvay is the owner of Floricane, a strategic planning and facilitation business launched last year in Richmond. Floricane is focused on helping nonprofit and small organizations build or enhance their vision, strategy and culture. Sarvay brings a unique background to his new business — one that spans two decades of work in journalism, strategic communications, organizational planning and leadership development

J
ohn has worked for Circuit City, Virginia Commonwealth University, Richmond Times-Dispatch, and Luck Stone Corporation. He received his Nontraditional Studies degree from VCU and has completed studies in organizational development at Georgetown University. He is also the award-winning publisher of several local weblogs -- including the community-focused Buttermilk & Molasses. He was named one of Style’s “Top 40 Under 40” and Richmond Magazine’s “Best of Richmond” for his blogging.


Tuesday, December 1, 2009
Holiday Party - Members Only

WHERE: The Old City Bar  (in the bottom)
                 1548 East Main Street
                 Richmond, VA 23219
                 644.1702

WHEN: December 1, 2009 from 5:30 p.m. – 8:00 p.m.

COST: Free to Members - No Guests

RSVP: Monday, November 30, 2009 5:00 pm 

Deck the halls for a celebration
Fa La La La La La La La La
This event is better than a week’s vacation
Fa La La La La La La La La
Food and drinks—it’s a marketing party
Fa La La La La La La La La
Members only—don’t be tardy
Fa La La La La…La La La La!!!

Kick off the Holiday Season with your marketing friends for an evening of holiday cheer and fun!

Registration:
CVENT invitations have been sent.

Catered by:
White House Catering

Sponsored by:


Market Dialogue - Members Only
Tuesday, November 24, 2009
The Healthcare Challenge—What Marketers Should Know

SPEAKER: Dan Maloy, Founder of The Maloy Group

WHEN: November 24, 2009 from 8:00 a.m. – 9:30 a.m.

WHERE: McKesson Medical-Surgical (map)
                     Training Room
                     8741 Landmark Rd,
                     Richmond, VA
                     (804) 553-7920‎

PARKING: Please park in the overflow parking area located on
                     the right side of the building.

                     Main Entrance: Enter through the main entrance and
                     sign in for a visitor's pass. The MD will be located in the
                     McKesson training room.

COST: Free to Members - No Guests

RSVP & CANCELLATIONS: Monday November 23, 12:00 noon

CVENT: Invitations went out Thursday, November 19.

The Maloy Group provides marketing and strategy services to emerging and established healthcare companies. Leveraging his experience, knowledge and relationships, Dan leads companies into the complex healthcare market. His clients range from individuals in the start-up phase of their venture to established organizations.

Dan will share about the various components of the marketing messaging required to successfully introduce products into the healthcare market as well as the process of connecting and translating the message to the ultimate customers.

A continental breakfast is being provided by Mailing Services, Inc.

Breakfast Sponsor :


Market Dialogue
Thursday, November 5, 2009
Breakfast Buzz Networking with AMA


WHEN: Thursday, November 5, 7:30 am - 9 am

WHERE: Silver Diner – Innsbrook, Cox and West Broad Streets (map)

COST: Free to members and their invited guests

ATTIRE: Business Casual

RSVP: to Cheryl Kosakowski at cheryl.k123@hotmail.com or 683-1545

Join AMA-Richmond for an informal gathering for the sole purpose of networking. There will be no specific topic -- just a group of marketers getting together in these challenging times to make introductions and see if we can help each other.

The event is FREE for members and their guests. (If your company has any current openings, please come and share this information with the attendees. If you are not able to come in person, send information about open positions to Cheryl. We will announce this information at the event in an effort to help our fellow AMA members who are currently searching for work.)


Market Dialogue
Tuesday, October 27, 2009
Interactive Brand Engagement---a Strategic Perspective

Time: 8:00 a.m.

Speakers:
Ron Fink, Managing Partner of Strategic
                       Marketing Solutions, LLC
(bio)
                    Joseph Ruiz, Managing Partner of
                       Strategic Marketing Solutions, LLC

  
Location:
Strategic Marketing Solutions, LLC
                   Electric Cooperatives Building
                   (Parking and entrance on
                    Innslake Dr.)
                   4201 Dominion Blvd.
(building entrance & parking lot faces Innslake Dr.)
                   Glen Allen, VA 23060  (map)

Directions to Strategic Marketing Solutions:
Come in to the main entrance of Innsbrook at Broad St.and Cox Rd.
Turn left at the first stop light (Innslake Dr.)
Turn right into the parking lot of the 2nd building on the block . It’s the Electric Cooperatives Bldg. (If you get to the stop sign at Innslake and Dominion Blvd, you’ve gone 100 feet too far)
Once inside the building, walk past the receptionist’s desk to the conference room behind her.


Cost: Free – No guests – members only

Come join your fellow marketers on Tuesday, October 27th for a Market Dialogue event

AMA-Richmond guest speakers Ron Fink and Joe Ruiz, Founders and Managing Partners of Strategic Marketing Solutions, LLC will speak on “Interactive Brand Engagement---a Strategic Perspective”.

With over 65 years of combined marketing experience, Strategic Marketing Solutions, LLC has been helping consumer packaged goods, healthcare, and financial service clients address their critical marketing challenges. Come hear how some companies have effectively used interactive marketing to get to the right audience to help build sales and enhance their brand. Then, join in on the discussion of how your company and others are integrating interactive marketing into the marketing mix.

Sponsored by:

 


AMA Market Dialogue - September 29, 2009

AMA-Richmond presents Market Dialogue:
Your opportunity for interactive dialogue with your AMA colleagues.

Join your marketing friends on Tuesday, September 29th, for a very special Market Dialogue event, “Agency reveals all”—a book review by Doug Burford, 40+ year Richmond ad man, owner of Burford Advertising, and author of the book “Agency reveals all”.

“I thought I should write a book, a book that will never be a bestseller, but may help a few people discover that advertising is one of the few professions where you can not only sell things, but you can do things that save the planet and people on it.”

Right On.

The book can be purchased ahead of time at the VCU Barnes and Noble. All proceeds go to the VCU Mass Communications Scholarship Fund.

This event is hosted by Burford Advertising.

When: September 29, 2009
              8:00 a.m. – 8:30 a.m. – Continental Breakfast & Networking
              8:30 a.m. – 9:30 a.m. – Presentation / Dialogue


Speaker: Doug Burford

Topic: “Agency reveals all” – a book review by Doug Burford

Where: Burford Advertising  (map)
              125 East Main Street
               Richmond, VA 23219
               804.780.0354
               www.burfordadvertising.com

RSVP: Monday, September 28, 2009


Market Dialogue is for AMA-Richmond members only, at no charge. Members are permitted to register up to two individuals who may attend with the member as guests. Please indicate your guests’ names at the time of your registration.

Attendance will be limited to the first 20 registrations. After 20 registrations, interested members will be placed on a waiting list pending confirmation of any cancellations. If you are one of the first 20 to register and are unable to attend, please contact Melissa Young at 804-359-2788 or melissa@mailingsvc.com so we may offer your spot to the next member on the waiting list.

Attire is Business casual


 

Market Dialogue
Tuesday, August 25, 2009
Twitter, tweets, retweets and tweetups. Does it make sense for YOUR business?

SPEAKER: Sally Witzky - Owner and President of
                      Traction Group LLC

TIME: 8:00 a.m. – 8:30 a.m. – Continental
            Breakfast & Networking
            8:30 a.m. – 9:30 a.m. – Presentation /
            Dialogue
            9:30 a.m. – Optional Tour of Sheraton Richmond West

LOCATION: Sheraton Richmond West Hotel
                        6624 West Broad Street
                        Richmond, VA 23230  (map)
                        804.285.2000

Join your marketing friends on Tuesday, August 25th, for a Market Dialogue event, “Twitter, tweets, retweets, and tweetups. Does it make sense for YOUR business?” Featuring AMA-Richmond guest speaker Sally Witzky, Owner and President of Traction Group LLC, a newly-formed agency helping small business owners and speakers achieve success utilizing social marketing.

With nearly 20 years of marketing agency experience, Sally Witzky “has a passion for helping talented people get to the next level and for helping successful businesses continually adopt change and maximize performance.” Sally will share Twitter strategies and secrets as well as traction tips that will make your business TWEET!

Oprah tweets! Ashton tweets! Even AMA-Richmond tweets! How about you?

This event is hosted by Sheraton Richmond West. We invite you to join us at this new venue with a “larger than ever” capacity area! Continental breakfast will be provided by Sheraton Richmond West.


Market Dialogue is for AMA-Richmond members only, at no charge. Members are permitted to register up to two individuals who may attend with the member as guests. Please indicate your guests’ names at the time of your registration.

We are kicking off the 2009-2010 Market Dialogue Series in a larger capacity area. Attendance will be limited to the first 60 registrations. After 60 registrations, interested members will be placed on a waiting list pending confirmation of any cancellations. If you are one of the first 60 to register and are unable to attend, please contact Melissa Young at 804-359-2788 or melissa@mailingsvc.com so we may offer your spot to the next member on the waiting list.


Market Dialogue
Thursday, July 30, 2009,
Networking “Happily Ever After”: Brand Yourself with a Remarkable Story

SPEAKER:
The Mighty Casey – Casey Quinlan

DATE: Thursday, July 30, 2009

TIME: 5:30 – 6:30 Social
            6:45 – 7:45 Speaker Workshop

LOCATION: Easy Street Café
                        2401 W. Main Street
                        Richmond, VA 23220  (map)
                        804.308.8576

Do you look forward to business networking events, or do they make you feel like a hamster on a wheel? Show up, say your name and your job title, exchange cards, next. Learn how to get positive attention in today’s attention economy by developing a remarkable story – your personal brand. Casey Quinlan, the Mighty Mouth of Mighty Casey Media, will show you how to develop your branding story, using a question-and-answer process that helps you build a value statement – a story – that connects with your target audience and makes them want to know more.

Get attention, be recognized, become a rain-maker – and make networking fun. Tell a remarkable story.

BEVERAGES: Easy Street

FOOD: Appetizers - Easy Street

INVITED: Open to Everyone!

ATTIRE: Business Casual

COST: Members $15
              Students $15
              Guests $25

RSVP: July 29, 2009

* Are you a member registering through this link and being charged the Guest rate?
Has your email address changed? Are you having trouble with your online registration?
CLICK HERE and visit ASK AMA for more information.



 

 

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